Riaan
I-New York
Ibhizinisi le-CNN
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I-Coca-Cola inethemba lokuthi lokhu isikhathi samaholideimindeni izovula ezinye Amakhekhezinze endaweni ethokomele futhi ubuke uchungechunge lwayo lokuqala lwefilimu ye-Christmas Anthology.
Inkampani yesiphuzo ibambisene nenkampani ekhiqiza i-Imagine Entertainment ukwenza amafilimu amathathu amafushane, atholakalayo ukubukwa ku-Amazon Prime emhlabeni jikelele. kusukela ngoLwesithathu.
Leli bhizinisi liwukuqhutshekwa kwenkundla ye-Real Magic ye-Coca-Cola, ethatha indlela yokuhlola yokumaketha umkhiqizo oyinhloko wenkampani.
Onyakeni odlule, I-Real Magic igxile ekunambithekeni okungajwayelekile, okukhawulelwe njenge Inkanyezi, Byte futhi I-Dreamworldeye yasungulwa kanye nolwazi lwedijithali oluhlanganisa ikhonsathi ye-holographic kanye a I-debut yokuqala e-Fortnite. I-Christmas Anthology iyingxenye yenkundla entsha ebizwa ngokuthi I-Real Magic Presents.
Ku-Coca-Cola
(KO)kubalulekile ukwenza okungaphezu nje kokuthengisa i-soda – i-soda giant kufanele ixhumane nabathengi abasebasha futhi yakhe amasiko amasha, ikakhulukazi njengoba isithakazelo kushukela, iziphuzo ezithambile ze-carbonated kukhula.
“Sihlala sibheka izindlela ezintsha zokufinyelela izethameli zethu,” kusho u-Selman Careaga, umongameli wesigaba sophawu lwe-Coca-Cola, ebiza uKhisimusi ngokuthi “ikhanvasi enhle yokudala.” Uthe i-anthology “iyindlela entsha yokuxhumana” naleli holide.
I-Coca-Cola inomlando wokuzihlanganisa noKhisimusi, kangangokuthi inkampani inomsebenzi Ikhasi le-FAQ elithi “Ingabe i-Coca-Cola yadala i-Santa Claus?” (Impendulo: Uhlobo. Ngo-1931, inkampani yagunyaza umdwebo kaSanta ohambisana nendlela avezwa ngayo e-US namuhla, ngokwekhasi.)
Eminyakeni yamuva, inkampani amabhere polar kanye namaloli akhanya ngokugqamile axhunyaniswe kakhulu naleli holidi.
Kulo nyaka, uCoke uzama okuthile okuseqophelweni eliphezulu.
Ngemva kokwethula inkundla yeReal Magic ngo-2021, uCoca-Cola washicilela ividiyo ku-YouTube ebizwa ngokuthi “Real Magic at Christmas,” mayelana umfana othandana nomakhelwane bakhe abasha ngokusebenzisana ukwakha ushimula ngamabhokisi amakhadibhodi.
Kulo nyaka, amafilimu amafushane made – agijima phakathi kwemizuzu eyi-10 neyi-12 – futhi anesifiso esikhulu.
Kukhona “u-Alma,” okubonisa umama ongayedwana opholile ngoKhisimusi ekhunjuzwa injabulo yaleli holide yikhompyutha elalelayo; I-“Les Petits Mondes De Noël,” indaba yothando eguquguqukayo emayelana nababhali ababili abaphinde bahlangana eParis; kanye nokuthi “Ukulunywa kukaKhisimusi,” mayelana ne-vampire ezuza umndeni wentombi yayo lapho ingenela u-Santa ngobusuku obandulela uKhisimusi.
Umbukeli ngeke azi ukuthi lawa amamuvi e-Coca-Cola, ngaphandle kweqiniso lokuthi ifilimu ngayinye ihlanganisa okungenani umlingisi oyedwa ophuza i-Coke.
Kodwa enkampanini, izikhindi zingaphezu nje kokubekwa komkhiqizo. “Kusivumela ukuthi sisebenze kokuqukethwe okuhambisana nenkundla yethu ye-Real Magic,” kusho uCareaga.
Amafilimu akuwona imuvi yakho kakhisimusi eshizi, futhi hhayi nje ngoba ayizikhindi. Azikho izindaba zothando ezisobala, amakhekheba eqhwa akhuluphele azungeza amasethi mbumbulu noma amajezi amabi (okungenani, awamaningi kakhulu).
Imodeli ye-Hallmark ingase idume e-United States, kodwa ayinakho ukukhanga umhlaba wonke, kusho uMarc Gilbar, i-EVP yemikhiqizo nemibhalo kwa-Imagine Entertainment.
“Ngikhulume ngamafilimu e-Hallmark” kumalungu eqembu lomhlaba wonke elisebenza kulo msebenzi, kusho uGilbar. “Leso sishoshovu asisho lutho kumuntu waseSpain noma kothize wase-Argentina. Igxile kakhulu emasikweni ethu.”
I-anthology ye-Coca-Cola yakhelwe ukukhanga izethameli zomhlaba wonke. I-“Alma,” eseMexico, ingeSpanishi, futhi i-“Les Petits Mondes De Noël,” ingesiFulentshi. Kuphela “Ukuluma kukaKhisimusi” ngesiNgisi.
Futhi nakuba lawa kungamafilimu kaKhisimusi, awekho ngokwedlulele ngokwenkolo.
“UKhisimusi usho izinto ezahlukene kubantu abahlukene,” kusho uGilbar. “Isici senkolo asizange sivele ngempela. Kwakumayelana namanye amasiko.”
Njengoba u-Coke ecwilisa izinzwane ekwenzeni amafilimu, imbangi yakhe u-Pepsi yathatha enye indlela, yabambisana nesihlabani se-“Falling for Christmas” U-Lindsay Lohan uzothuthukisa u-Pilknoma i-Pepsi kanye nobisi, njengesiko leholide.
