Riaan Njengama-florists ajwayelekile, I-Flawer Studio imayelana nokudala izimbali ezinhle.
Kodwa ngokungafani nabatshali bezimbali abaningi abaziqhenya ngezimbali ezinhle ezinamaqabunga acwebezelayo namacembe acwebezelayo, i-Flawer Studio ifuna ubuhle bokungapheleli, noma amaphutha.
Ngakho-ke igama elithi, Flawer. Igama layo lesiShayina linencazelo ejulile, futhi. Obizwa ngokuthi 變態美 (Biàn tài měi), kuwumdlalo wamagama obhekisela ekushintsheni kwemibono nezimo zengqondo mayelana nobuhle, njengokuthi ngisho noma usezikhathini ezimnyama kakhulu, ukwazi ukubona ubuhle kukho konke, kuhlanganise nezimbali ezingafunwa.
Konke lokhu ngokusho komsunguli weFlawer Studio, uShayne.
Ngokuthakazelisayo, yena ngokwakhe wayengabuboni njalo ubuhle ngale ndlela.
Ngeziqu ze-Master ku-PR, ekuqaleni wayekade esembonini yokuhlela imicimbi, lapho kwakusetshenziswa khona izimbali ngobuningi.
Wayengasenandaba kangako nabo ngaleso sikhathi, kwaze kwaba yilapho eseyekile ukuhlela imicimbi lapho eqala khona ukufunda ngokuhlelwa kwezimbali.
Ehlala e-Ipoh ngaleso sikhathi, omunye wabangane bakaShayne wayene-flea market. Ukuze amsekele, uShayne wanquma ukuthatha idokodo. Njengoba inhlanhla ingase ibe nayo, idokodo alithola laliseduze nomnyango.
“Kodwa ngaleso sikhathi, ngangingazi ukuthi ngizodayisa ini,” kuvuma uShayne.
Ebheka izitayela zamanje, wanquma ukwenza okuthile ngezimbali ezincane. Ukusuka lapho, waqala i-akhawunti ye-Instagram.
Wamangala lapho eqala ukudonsa amehlo, mhlawumbe ngenxa yemiklamo yakhe edlula indawo yezimbali—wayekunakekele kakhulu ukuklama uphawu, ikhadi lamagama, nokunye.
Igama lakhe ngaleso sikhathi lalibizwa nge-L’espoir, okusho ukuthi ithemba ngesiFulentshi.
Kepha ngo-2020, wanquma ukuzulazula kwelinye ihlangothi lobuciko, okwaholela ekuzalweni kweFlawer Studio.
Ukuqamba kabusha, eqala ngaye
Isizathu esenza uShayne anqume ukuhlola umzila onjalo ongajwayelekile singachazwa njengomlingo.
“Ngadlula eduze kwezimbali ezingafunwa, futhi ngangikuzwa lokho,” wathula isikhashana, njengokungathi ucabanga ukuthi uzothini ngokulandelayo, “Babekhuluma nami futhi becela usizo.”
“Lokhu [experience], ngihlale ngitshela abantu. Kodwa mina ngokwami ngaba nomuzwa wokuthi kuyinto eyinqaba.”
Ukwenzeka akuzange kube nengqondo kuShayne, waze waqala ukufunda okwengeziwe ngenqubo yokuphulukisa nezinye izimfundiso ezingokomoya njengeReiki (uhlobo lwaseJapane lokuphulukisa amandla, uhlobo lokwelapha okuhlukile). Kancane kancane, waqala ukuqaphela ukuthi wayekwazi ukuzelapha yena nabanye ababemzungezile ngezimbali.
Ngokuhamba kwesikhathi, waqala ukuhlangana nabantu abanomqondo ofanayo, ekugcineni akha umphakathi owawuqaphela amandla okuphulukisa ezimbali. “Into ebengizizwa ixakile manje isijwayelekile,” kucabanga uShayne.
Ngalo mcabango, i-Flawer yadalelwa ukuthi ingagxili kuphela ekuhlelweni kwezimbali okujwayelekile, kodwa futhi iphoqe imingcele yokuthi ubuhle bezimbali bungabongwa kanjani.
Imikhiqizo yayo eminingi kanye nokufakwa kugxile ezimbalini ezomisiwe, ezikhathini eziningi okuholela ebuhleni be-rustic nobecashile kunemibala egqamile, egqamile esijwayele ukuyibona ezihlotsheni zezimbali.
Kunjalo, akusona sodwa isitudiyo esidala izixha zezimbali ezomisiwe, njengoba abanye abadayisi bezimbali ngokuvamile bezoba nezinketho zezimbali ezomisiwe.
“Angazi noma abanye abantu bakwenza lokhu ngenhloso enhle, noma befuna inzuzo, noma ubuciko babo, noma bavele bacabange ukuthi kuhle,” kusho uShayne. “Angihambi ngiyohlola lezi zinto, ngizenzela okwami.
Ngaphezu kwalokho, ngale kokusebenza nje ngezimbali ezomisiwe ukuze wenze ama-bouquets, i-Flawer iyakukhuphula ngokugxila kokuthile nakakhulu—izimbali ezingafuneki.
Ukuguqula amacembe abe yinzuzo
Esitolo semiqondo ye-Flawer, kukhona umgqomo wezimbali wokuthi abantu bashiye izimbali zabo abangazifuni.
Uvame ukuthola izicelo zokulandwa kubantu abanezimbali eziningi ezisele ngenxa yemicimbi.
Lezi zimbali ziya emizamweni yokuthuthukisa ye-Flawer Studio. Ngaphandle kokubuyisela ezinye zezimbali, uShayne nethimba lakhe bazophinde bakhiphe lezi zimbali ukuze bakhe izingcezu zobuciko eziyingqayizivele.
Lokhu bakwenza ngokuhlanganisa izimbali nanoma yini esendaweni, kusukela emigoqweni emidala yemigwaqo kuye ifenisha engasasebenzi.
Uma izingcezu zobuciko zenziwa ezindaweni zomphakathi, uShayne uthe iqembu ngokuvamile lizozihlanza uma seziqedile, ngaphandle nje kwesibopho somphakathi. Nokho, ngezinye izikhathi abantu babefuna ukuba zishiye izingcezu lapho ngenxa yobuhle bazo.
“Kodwa uma ungibuza ukuthi le mali ihola yini, ngingakutshela [the answer is] ‘Cha’,” kusho uShayne. “Lokho kufana nesiko kithi. Asizuzi ngalokho.”
Kunalokho, ingxenye enkulu yemali yabo engenayo ivela ekuthengiseni ama-bouquets abo nokufakwa kobuciko kumakhasimende e-B2B nawe-B2C.
Ngale kwalezi zimbali ezingafunwa nezimbali ezomisiwe, i-Flawer Studio isebenza nezimbali ezintsha futhi.
“Esikuqhakambisayo wukuthi noma kunezimbali ezisanda kuzalwa, kunendlela yokuthi zihlale isikhathi eside uma sizifaka kwenye into,” kuchaza uShayne.
Namuhla, uShayne usebenze nemikhiqizo emikhulu efana ne-Aesop, i-Max Mara, i-Starhill, nokuningi. Lapho ebuzwa ukuthi ufike kanjani ukuze asebenze nabo, u-Shayne wabelane ngokuthi “akanalwazi”, nakuba ethola ukuthi ngokuvamile wabelana ngenani lokusimama nalezi zinhlobo zemikhiqizo.
Isitayela sobuciko esihlukile se-Flawer Studio singaba isizathu sokuthi kungani lezi zinhlobo zemikhiqizo zifune ukusebenza nazo futhi, njengoba zivame ukumethemba u-Shayne nganoma yini ayicabangayo.
Ukushintsha izimo zengqondo
Kusukela ekuqaleni, uhambo lukaShayne belulokhu lugxile kubantu. Kwaqala ngenxa yesifiso sakhe sokusiza umngane, futhi umngane wayebuye ngomusa ngokumnika idokodo elinabantu abaningi abahamba ngezinyawo.
“Kuleso sikhathi, ngibe nabantu abaningi abangesekayo,” kusho uShayne. “Ngisho sengifuna ukuncama bakhona bonke laba abangesekayo. Ngakho, asikho isizathu sokuyeka. Yilokho okungenza ngiqhubeke.”
“Nginohlobo lwebhizinisi lwabangane, nezinhlobo zabangane abanobuciko kakhulu,” kusho yena. “Ngizungezwe yizo zonke lezi zinhlobo ezahlukene zabantu, ngakho ngifana nesipontshi sayo yonke into. Nginezinhlobo eziningi zemibono eyahlukene.”
Emgwaqeni, uphupha ngokuvula izindawo eziningi. Ngaphandle nje kokukhuphuka kokuthengisa, enye yezinhloso eziphambili zikaShayne ngemuva kwalokho ukuthi amakhasimende azoba nezindlela eziningi zokulahla izimbali zawo ezingafunwa.
Nakuba, lokhu kungafezwa futhi ngokusebenzisana namanye amabhizinisi ukufaka umgqomo wezimbali ezitolo zawo.
Njengomuntu othambekele kwezobuciko, uShayne uvumile ukuthi akanayo impendulo ecacile okwamanje yokuthi uzozivula kanjani izitolo eziningi kangaka futhi azisekele.
“Ezinye izingxenye engizenzayo azinanzuzo,” esho. “Ngakho-ke, ngiwenza kanjani umjikelezo onempilo ukuze ngikhulise neqembu lami? Ngoba ngidinga abantu abaningi.”
Ngakho konke lokhu kungaqiniseki, ngazibuza ukuthi yini enikeze uShayne ukuzethemba noma ukuqinisekiswa kokuqala uhlobo olunjalo kwasekuqaleni.
“Asinasiqiniseko,” kuphendula uShayne, “[But if you] ungalokothi uzame, [you] ungazi. Sinombono futhi sigcina uthando luqhubeka. ”
- Funda kabanzi mayelana ne-Flawer Studio lapha.
- Funda ezinye izindatshana esizibhalile mayelana neziqalo zaseMalaysian lapha.
Ikhredithi Yesithombe Esifakiwe: @yiiiimm / I-Flawer Studio
