Riaan NgoJanuwari 12, isikhulu esiphezulu se-AirAsia uTony Fernandes umemezele ukuthi inkampani yezindiza yesabelomali ihlela ukwenza kanjalo yethula insizakalo yayo yokugibela, i-AirAsia Ride, eSingapore ngoJuni kulo nyaka.
Ngokusho kukaFernandes, inkampani isezinhlelweni zokuthola ilayisense yokusebenza eSingapore futhi ilindele ukulivikela ekupheleni kwale kota.
Njengamanje, i-AirAsia Ride itholakala kuphela eMalaysia, Thailand nase-Indonesia. Inkampani ihlela ukwethula le nkonzo emadolobheni amaningi aseMalaysia futhi inezinhlelo zokunwebela ePhilippines maduze nje.
Njengomuntu osanda kungena emakethe yase-Singapore, ingabe i-AirAsia Ride izonikeza uGrab noGojek imali yabo?
Yini ehlukile nge-AirAsia Ride?
I-AirAsia yethulwa okokuqala ngo-Agasti 2021 eKuala Lumpur, eMalaysia.
Ngenkathi i-AirAsia Ride isebenza ngendlela efanayo nezinye izinsiza zokugibela i-ride-hailing, inkampani ithe kunomehluko ophawulekayo wokuhlinzeka amakhasimende ngokunethezeka okukhulu.
Isibonelo, uzokwazi ukukhetha umshayeli omthandayo ohlwini kunokuba inkundla ikunike oyedwa, ngemininingwane efanelekile njengebanga lomshayeli ukusuka kuwe kanye nephrofayili yomuntu siqu ebonisiwe.
Kukhona ngisho ne-Allstar Ride etholakalayo, lapho abashayeli bengabashayeli bezindiza be-AirAsia nabasebenzi bamakhabethe, kuye ngokutholakala. Le nkululeko yokuzikhethela ingaphezulu kwekhono elijwayelekile lokukhetha uhlobo lwemoto oluthandayo (icompact, i-premium, izihlalo eziyisithupha, i-MPV eyi-premium, itekisi noma ukuthatha noma yini etholakalayo).
Kuyathakazelisa ukuthi e-Malaysia, iphinde inikeze isevisi ebizwa ngokuthi i-LadiesONLY, evumela abagibeli besifazane ukuthi babhukhe ukugibela nabashayeli besifazane. Ngokuphambene, abashayeli bangaphinde bakhethe ukugibela abagibeli besifazane kuphela.
Lokhu kuyingxenye yemizamo yabo yokwenza abagibeli babo besifazane nabashayeli bazizwe bephephile futhi benethezekile phakathi nohambo lwabo, nakuba imali yokugibela yale sevisi iphakeme kancane kunesigaba esijwayelekile.
Ngokwamanani entengo, imali yokugibela ye-AirAsia Ride e-Malaysia isethwe njengesilinganiso esingu-RM1 ngekhilomitha ngalinye, ngaphandle kwezindleko ze-toll. Uzokwazi ukubhukha ukugibela lapho ufuneka kakhulu noma ugitsheliswa kusengaphambili, nakuba lokhu kudinga inani elincane elingu-RM20.
Izinkokhelo zingenziwa ngokheshi noma kusetshenziswa amakhadi esikweletu nawedebithi, futhi inkampani iphinde inikeze inketho ethi “Ride Now, Pay Later” kulabo abadinga ukubhukha ukugibela kodwa okungenzeka bangabi nayo imali ngesikhathi sokubhuka.
Ngaphezu kwalokho, abasebenzisi bangazuza Amaphuzu E-AirAsia BIG, uhlelo lokwethembeka lwenkampani yezindiza, ngakho konke ukugibela. Lawa maphuzu angasetshenziswa ukusebenzisa izindiza, ukuhlala emahhotela, nezinye izinzuzo ezihlobene nokuvakasha.
Kwabalingani bayo bomshayeli, i-AirAsia Ride isebenzise i- “umshayeli-phambili” umqondo lokho kuzosiza ukuthuthukisa iholo labo kanye nezinga lempilo yabo. Kokubili, ukugibela kwe-AirAsia kubeka abashayeli bayo imali engu-15% yesikhulumi, engaphansi kwesilinganiso samaphesenti angama-20 emakethe, okuvumela abashayeli ukuthi bagoduke namaphesenti angama-85 emali yokugibela.
I-AirAsia Ride iphinde isebenzise izibalo zokuhlaziya idatha ukuze yandise isikhathi sabashayeli bayo ukuze ithuthukise ukusebenza kahle kanye nenzuzo yabo. Njengesibonelo, abashayeli banganikezwa uhambo lokubuyela esikhumulweni sezindiza nesikhathi esifushane sokulinda esisekelwe esikhathini esilinganisiwe sokufika kwendiza yomgibeli.
Le nkampani iphinde yathi ngeke ijezise umshayeli wayo ngokwenqaba uhambo oluyabelwe, okuhlukile kunejwayelekile. Kunalokho, isebenzisa imodeli yokukhuthaza enikeza abashayeli imivuzo eyengeziwe kanye nezinzuzo zokuqeda imisebenzi eminingi.
“Okwenza i-AirAsia Ride ihluke kwabanye emakethe kungaba ulwazi oluyingqayizivele nedatha esinayo ngenxa yesikhundla sethu njengohlelo lokusebenza oluhle kakhulu oluphethe inkampani yezindiza, futhi elinemikhiqizo eqinile eqondile ku-e-commerce, fintech, logistics futhi manje e- siyabonga,” kusho Isikhulu se-AirAsia Ride uLim Chiew Shan ngesikhathi ekhuluma nabezindaba njengengxenye yomcimbi wokwethulwa kwayo.
Wengeze ngokuthi lokhu kuzokwenza iqembu likwazi ukusebenzisa idatha yalo kanye ne-algorithm ukuze linikeze uhambo olungenazihibe ukusuka ekubhukheni izindiza ukuya ekubhukheni kusengaphambili ukugibela okuya esikhumulweni sezindiza, kanye nohambo lwalo lokubuya konke ngaphakathi kohlelo lokusebenza oluhle kakhulu.
Izifiso ezinamandla ze-superapp
Lapho nje inkampani eyaziwa kuphela ngokuhamba ngezindiza okunezindleko eziphansi, i-AirAsia yabhekana nenkinga lapho umhlaba ufika umile phakathi nalolu bhubhane.
Njengoba kuvalwe imigwaqo kanye nemikhawulo yokuhamba, imboni yezindiza yathinteka kakhulu, kodwa i-AirAsia yabona lokhu njengethuba lokuziguqula futhi igxilise ibhizinisi layo kokuthile okwengeziwe. Bagxile ekuthuthukiseni amakhono ayo edijithali nokwandisa amabhizinisi abo ezindiza ezingabagibeli.
Kungaleso sikhathi lapho kwazalwa khona i-AirAsia superapp. Ezimakethe eziningana zaseNingizimu-mpumalanga ye-Asia ezihlanganisa i-Indonesia, iMalaysia, iSingapore, neThailand, uhlelo lokusebenza oluphezulu lunikeza izinhlobonhlobo zezinsizakalo, kusukela ukulethwa kokudla kanye nokugibela indiza nokubhukha, ukuthenga igrosa, izinsiza zezezimali, inkundla ye-e-commerce, ngisho i-cross-border e-commerce logistics.
Inkampani iphinde yazimisela ukukhula futhi yandise esifundeni. Ukufeza lokhu, I-AirAsia ithole imisebenzi kaGojek yaseThailandiqinisa isikhundla sayo emakethe.
Kungenzeka ukuthi lo bhubhane ulethe izinselelo embonini yezokuvakasha nezokundiza, kepha i-AirAsia yasukuma yabhekana nalezo zinselelo ngqo. Ngohlelo lwayo olusha lwe-superapp nokuzimisela ukwandisa, inkampani izibeke njengomholi endaweni yedijithali yaseNingizimu-mpumalanga ye-Asia.
Imemezela yayo imiphumela yekota yesithathu ngesikhathi esiphela zingama-30 Septhemba 2022, i-AirAsia superapp yathumela inzuzo yesigaba sekota yezigidi ezingu-R101.7 (amaRandi ayizigidi ezingu-22.96) futhi yazuza i-EBITDA ngekota yesibili elandelanayo yezigidi ezingu-RM15.8 (amaRandi ayizigidi ezingu-3.57), ngesilinganiso se-EBITDA 16%.
Irekhode izigidi ezingu-9.5 zabasebenzisi Abakhuthele Banyanga Zonke kanye nethrendi ethuthukayo yabasebenzisi abenza imisebenzi yanyanga zonke kusukela ngoJanuwari 2022. Ilindele ukuthi lo mzila uqhubekele ku-2023 njengoba ugxile ekushayeleni amathuba okuthengisa ngokuphambanayo kuwo wonke umkhakha wayo wokuhamba nokudiliva.
Kulo nyaka, i-AirAsia izwakalise ngesibindi ukuthi izogxila ekugibeleni. Ukugibela kwabo okuqondile kwase kuqedile ukugibela izigidi ezimbili kusukela yethulwa okokuqala ngo-Agasti 2021.
“Manje sesenza ukugibela okungu-15,000 ngosuku futhi sibancane uma siqhathaniswa neGrab eSoutheast Asia, kodwa ngaleso sikhathi, sasibancane njengenkampani yezindiza lapho siqala,” kusho Isikhulu esiphezulu se-AirAsia u-Amanda Woo.
Ingabe inethuba lokubhekana ne-Grab ne-Gojek?
I-AirAsia Ride inomgomo wokuzibeka ethubeni lokubhekana neziqhwaga futhi iqhamuke njengenkampani ehamba phambili ehamba phambili ngokunqoba izimbangi zayo eminyakeni emihlanu, UWoo utshele uNikkei Asia engxoxweni ngonyaka odlule.
Kodwa-ke, kubalulekile ukuqaphela ukuthi imakethe ye-ride-hailing e-Singapore isivele inokuncintisana kakhulu, no-Grab no-Gojek abadlali abahamba phambili.
Ngakho-ke, i-AirAsia Ride izodinga ukuzihlukanisa futhi inikeze izici ezihlukile noma amasevisi ukuze ihehe futhi igcine amakhasimende.
Okokuqala, okuyenza ihluke ku-Grab ne-Gojek ingcebo yayo yedatha, eqoqwe kusukela eminyakeni yokusebenza njengenkampani yezindiza ebiza kancane. Le datha ivumele inkampani ukuthi iqonde kangcono izidingo nezimfuno zabathengi, futhi ilungise izinsiza zayo ukuze ihlangabezane nalezo zidingo, ngokushesha okukhulu nangempumelelo kunabaqhudelana nabo.
UWoo ugqamise unqenqema lwe-AirAsia Ride phezu kwezimbangi zayo, ecaphuna uhlelo lwayo lwendalo oluhlanganisa konke kanye nokufinyelela kudatha evela ekusebenzeni kwayo kwezindiza njengezici ezihlukanisayo esifundeni.
Wembula izinhlelo zokuthi hlanganisa izinsiza zokwabelana ngokugibela enqubweni yokubhuka esikhumulweni sezindizalapho isistimu izofanisa umshayeli oseduze nesikhathi sokufika komgibeli, isici esikhethekile se-ecosystem yabo esibenza bahluke kwabaqhudelana nabo.
“Lokhu kuyingqayizivele, futhi akekho omunye ongakwenza lokhu,” egcizelela.
Phakathi ku inhlolokhono ehlukeneuthe i-AirAsia Ride iletha inani embonini yokugibela eqhudelana kakhulu ngokusebenzisa imodeli eshibhile, evumela ukuthi ukonga izindleko kudluliselwe kumakhasimende, njengoba ilwela ukunikeza amanani aphansi kakhulu emakethe.
Nakuba izintengo eziphansi zizoheha abathengi abangazweli kakhulu emananini ukuthi bashintshe izinhlelo zokusebenza, ingabe lokhu kuzimeme kangakanani ngokuhamba kwesikhathi? Ngisho noma isebenzisa amakhodi ephromo njengesisusa sokwenza abasebenzisi babhukhe i-AirAsia Ride, leli kumane kuyisu lesikhashana lokwakha isisekelo samakhasimende ayo.
Ngokuphambene nendlela yabo engabizi kakhulu, imibiko ye-inthanethi ekwenzile ukuqhathanisa imali yokugibela phakathi kwe-AirAsia Ride ne-Grab iveze ukuthi i-AirAsia Ride ayishibhile kakhulu kune-Grab – empeleni, kube nezikhathi lapho i-Grab yayinqoba njengenketho eshibhile (futhi esheshayo).
I-Vulcan Post nayo yenze ukuqhathanisa okufanayo kwemali yokugibela, futhi yathola ukuthi akukho umehluko obalulekile wamanani. Kakhulu, uzogcina i-Ringgit embalwa nje nge-AirAsia Ride.
Ngaphandle kwentengo, kunesidingo esinamandla sokuthi i-AirAsia itshale imali ekukhangiseni nasekukhangiseni ukuze ikhulise ukuqwashisa ngomkhiqizo futhi iqhudelane nemikhiqizo esungulwe kahle.
Isibonelo, i-AirAsia isungule ingalo yayo yokulethwa kokudla eSingapore ngoFebhuwari 2021, okwakukhona iqale kancanecishe ngama-oda ayi-100 nsuku zonke.
UFernandes ubekulindele lokhu kuhamba kancane, ethi “bazokwakha kancane”. Ubuye wengeza ngokuthi i-AirAsia ayikakenzi okuningi ukumaketha kwebhizinisi layo lokulethwa kokudla, kodwa izokwenza lokho uma isilungise uhlelo lobuchwepheshe.
Yize kungacaci ukuthi inkulu kangakanani imizamo yabo yokumaketha, iqiniso liwukuthi asiboni noma yibaphi abagibeli bokulethwa kokudla kwe-AirAsia behamba emigwaqweni, ngakho-ke akumangazi ukuthi inkampani ekugcineni imise insizakalo yayo yokulethwa kokudla eSingapore.
Uma bengaqapheli isu labo lokumaketha le-AirAsia Ride, ingase ivele ibhekane nesiphetho esifanayo nengalo yokulethwa kokudla.
Ekugcineni, ukhiye wokuwina igeyimu awukona nje ukuthwebula abasebenzisi abasha, kodwa nokugcina abasebenzisi abakhona – yilokhu okuzokwenza umehluko uma kuziwa ekudlaleni kwesikhathi eside.
Ikhredithi Yesithombe Esifakiwe: I-AirAsia Ride
