U-Susan Wojcicki we-YouTube uyashiya, eshiya i-Big Tech ingenabo ama-CEO besifazane

U-Wojcicki uyahamba ayochitha isikhathi esengeziwe nomndeni wakhe futhi agxile empilweni yakhe kanye namaphrojekthi akhe siqu, ngokusho kuka-a incwadi ayithumele kubasebenzi lokho kuthunyelwe kubhulogi lebhizinisi le-YouTube. Uke wachitha isikhathi ezinyangeni ezedlule engayi ehhovisi ngenxa yezempilo, kusho umuntu ongathandanga ukudalulwa ukuze kukhulunywe ngalolu daba olubucayi. Uzothathelwa indawo u-Neal Mohan, inhloko yomkhiqizo wakwa-YouTube, owafika okokuqala ku-Google ngokutholwa kwenkampani inkundla yobuchwepheshe bokukhangisa i-DoubleClick ngo-2008.

Njengoba uMohan ethatha izintambo, abaphathi be-Twitter, Facebook, Snap, Netflix, Disney kanye ne-YouTube manje sebengamadoda.

“Kuhlala kunomthelela omkhulu lapho umuntu wesifazane osesikhundleni esiphezulu kangaka ehamba,” kusho uSheryl Daija, oyi-CEO nomsunguli weBridge, inhlangano emele ukuhlukahluka, ukulingana kanye nabaholi ababandakanya. “Njengoba silahlekelwa ngabaholi besifazane, nathi sisengozini yokulahlekelwa yisizukulwane sabesifazane esilandelayo. Njengoba silahlekelwa abaholi abangabantu bebala, sibeka engcupheni yokulahlekelwa isizukulwane esilandelayo sabantu bebala. Ngakho-ke kukhona lo mphumela we-domino. “

Ukuhamba kuka-Wojcicki kuwushintsho olukhulu lonogada be-Google. Kwakusegaraji likaWojcicki eSilicon Valley lapho u-Larry Page no-Sergey Brin baqala khona ukwakha umdondoshiya wokusesha. Kamuva u-Brin washada nodadewabo, futhi u-Wojcicki wahlala nenkampani, ekhuphuka futhi ebamba izindima eziningi ngaphambi kokuqokwa njengenhloko ye-YouTube ngo-2014.

U-Wojcicki ubonwe ngabasebenzi abaningi bakwa-Google njengelungu lomndeni ka-Brin no-Page, uma kubhekwa ubuhlobo bakhe obude nabo kanye nesimo njengomunye wabasebenzi abasungula inkampani. Igama lakhe lantantiswa abanye njengomuntu ongase abe yi-CEO ye-Google yesikhathi esizayo.

Esikhundleni salokho, abesifazane abaningi abasezingeni eliphezulu kwezobuchwepheshe baye bashiya phansi izindima zabo ngaphambi kokuba yi-CEO. Ukushiya kukaWojcicki kulandela abanye abaholi besifazane abasezingeni eliphezulu abashiye izinkampani ezinkulu zobuchwepheshe. Ngasekuqaleni kwaleli sonto, isikhulu seMeta Business Business uMarne Levine kumenyezelwe wayezohamba ngemva kweminyaka engu-13 esebenza enkampanini. Ngonyaka odlule, uSheryl Sandberg wamemezela ukuthi usezokwehla esikhundleni sokuba yisikhulu esiphezulu ngemuva kokusebenza iminyaka engu-14 kulesi sikhondlakhondla senkundla yezokuxhumana.

Lokho kushiya kushiya amanani abesifazane ku-c-suite yezinkampani ezinkulu zobuchwepheshe bezacile nakakhulu. UDeborah Liu, owayeyisikhulu se-Facebook, uyi-CEO ye I-Ancestry.comkuyilapho u-Safra Catz eyi-CEO yenkampani yesofthiwe i-Oracle.

Isibalo sakamuva sokuncipha kwemisebenzi emkhakheni wezobuchwepheshe senzile engozini inqubekelaphambili eyenziwe yizinkampani eziningi ezinkulu ekuhlukaniseni abasebenzi bazo ngesikhathi sodlame ngokuheha komsebenzi okude. Ukudilizwa kweSilicon Valley kuthinte abesifazane kanzima ikakhulukazi, ngoba bebebasha emisebenzini yabo futhi bebambe iqhaza izinkampani ebezingenantshisekelo yokuzigcina, ngokusho kochwepheshe.

Amazinga okuncipha kwabantu abasebenza ezindimeni ezikhuthaza ukwehlukahlukana, ukulingana kanye nokufakwa adlule ezinye izindima ezinkampanini zaseMelika ezingaphezu kuka-600 ezadiliza abasebenzi kusukela ngasekupheleni kuka-2020 – umehluko okhule waba kubi kakhulu ezinyangeni eziyisithupha ezedlule, ngokusho kombiko. idatha kusuka ku-Revelio Labs, inkampani ehlaziya izitayela emakethe yezabasebenzi.

“I [economic] ukungaqiniseki kuzosho ukuthi izisebenzi ezivele zingebona ubhuti wakho wezobuchwepheshe ongakholelwa ukuthi zingase zibe sengozini enkulu,” kusho uReyhan Ayas, isazi sezomnotho esiphezulu kwaRevelio Labs.

U-Wojcicki ubheke ukukhula okumangalisayo, ethatha i-YouTube kubasebenzisi abangaba yizigidi eziyinkulungwane cishe eminyakeni eyishumi edlule kubantu abangaphezu kwezigidi eziyizinkulungwane ezimbili abayisebenzisa nyanga zonke namuhla. Uphinde wengamela ukunwetshwa kohlelo lwabadali be-YouTube futhi wasiza emizamweni ehamba phambili yokusiza abadali ukuba benze imali ngomsebenzi wabo. Ngesikhathi sakhe, i-YouTube bekungenye yezindlela ezibaluleke kakhulu zokukhulisa imali engenayo ye-Google, isuka ku-$3.6 billion emalini engenayo engxenyeni yesine ka-2018, lapho inkampani iqala ukukhipha izinombolo zezezimali ze-YouTube, yafinyelela cishe ku-$8 billion engxenyeni yesine ka-2022. Abahlaziyi be-Wall Street ngezinye izikhathi baveze , nokho, ukuthi imali engenayo ye-YouTube ngomsebenzisi ngamunye ibiphansi kakhulu kunezimbangi ezifana ne-Facebook.

Ngokuhamba kweminyaka, u-Wojcicki uphinde wabhekana nokubhekwa ukuthi i-YouTube ikusingatha kanjani okuqukethwe okuyinkinga. Ngesikhathi sakhe, izishoshovu nabalawuli emhlabeni jikelele bagxeka inkampani ngokuvumela inkulumo enenzondo, ulwazi olungelulo kanye nemibono yozungu. Ngisho nangaphambi kwalolu bhubhane, abathonya be-anti-vaccine babenakho ekhule edumile endaweni yesikhulumifuthi isayithi lase liyingxenye ebalulekile ye-ecosystem yabangabaza umgomo eyaqhuma lapho i-coronavirus waqala ukusabalala.

Le nkampani iphinde yabhekana nokucasuka kwamaqembu alwela amalungelo abantu kanye nabenzi bomthetho ngenxa yokungabi sobala kokuthi le nkundla ilwa kanjani nokuqamba amanga ngezilimi ezingezona isiNgisi kanye nokusatshalaliswa kolwazi olungalungile lokhetho kunethiwekhi yayo yezokuxhumana. Ngonyaka odlule, Wojcicki ethenjisiwe amalungu e-Congressional Hispanic Caucus emhlanganweni oyimfihlo wokuhlinzeka ngemininingwane eminingi mayelana nokuthi ulwazi olunganembile lwenziwa kanjani nge-Spanish kunethiwekhi yokwabelana ngamavidiyo, ngokusho kwabakhi bomthetho.

“Sizame ukusebenzisana ne-YouTube iminyaka eminingi, emizamweni yokuqonda kangcono ukuthi inkundla ingamela kanjani okuqukethwe nokuthi ingabe isebenzisa imithetho yayo ngokulinganayo emhlabeni wonke nakuzo zonke izilimi,” uNora Benavidez, umeluleki omkhulu nomqondisi wezobulungiswa bedijithali nezomphakathi. amalungelo enhlanganweni emele abezindaba nobuchwepheshe iFree Press, kusho isitatimende. “Ukushintshwa kobuholi yisikhathi esibalulekile ku-YouTube ukuthi inyuse umdlalo wayo ukuze ibeke phambili ukusebenzelana nenkundla yamalungelo abantu.”

UWojcicki uphinde wathatha isinqumo, kanye ne-CEO yakwa-Google uSundar Photosi, ukuvimba uDonald Trump ku-YouTube ngemuva komdlalo. Januwari 6, 2021, ukuhlasela kwe-US Capitol. Ngenkathi i-Facebook ithe ekuqaleni kwalo nyaka ukuthi izoba ihoxise ukuvinjelwa kwayo uTrump, kwagxilwa ekutheni i-YouTube izokwenza okufanayo yini. Ukuvinjelwa kwe-YouTube kusasele, okwamanje.

UTaylor Lorenz ufake isandla kulo mbiko.