Riaan 
I-New York
CNN
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I-Funko enenani eliyizigidi ezingamashumi amathathu
(FNKO) I-Pop! izibalo – labo onodoli abanekhanda elikhulu, i-vinyl pop-culture – maduze bazokwenza indlela yabo ezandleni zomqoqi omusha: Umqoqi wezibi.
Kusho uFunko kweyakhe umbiko wenzuzo yekota yesine ukuthi inhlanganisela yesidingo esinciphayo samathoyizi kanye nensalela yempahla kudala inkinga yezezimali enkampanini. Ngonyaka odlule, kwadingeka baqashe indawo yokugcina impahla eyeqile ukuze babambe izibalo ze-Funko, ezisukela ku-Baby Yoda kuya ku-Eddie Van Halen.
U-Funko ubebambe onodoli abangaba izigidi ezingu-246.4 ekupheleni kuka-2022. Lokho kungaphezulu ngo-48% kunalokho ayenakho ngonyaka owodwa odlule.
Inkampani ihlose “ukuqeda” ingxenye yaleyo mpahla ecishe ibe yizigidi ezingama- $250 engxenyeni yokuqala ka-2023 “ukunciphisa izindleko zokugcwalisa ngokuphatha amazinga wokusungula ukuze ahambisane namandla okusebenza esikhungo sethu sokusabalalisa,” kusho uFunko. esitatimendeni ngoLwesithathu. “Lokhu kulindeleke ukuthi kuphumele ekubhalweni phansi engxenyeni yokuqala ka-2023 cishe kwezigidi ezingama- $30 kuye kwezingama- $36.”
Ngamafuphi, umkhiqizo abawugcinayo manje ubiza kancane kunezindleko zokuwugcina usesandleni, ngakho-ke balahla okungenani inani lamaRandi ayizigidi ezingu-30.
Ocingweni nabatshalizimali ngesonto eledlule, isikhulu esiphezulu uBrian Mariotti uthe iFunko isivele isigcwalise ngonodoli isikhungo sayo esise-Arizona futhi yaphoqeleka ukuthi ibaqashele iziqukathi zokubagcina ngokweqile. Izindleko zaleso sitoreji esengeziwe, uthe, zenze inkampani ilahlekelwe yimali ngesiqeshana esisheshayo.
Abaphathi bezinkampani baphinde bamemezela ukuthi bazonciphisa u-10% wezisebenzi zabo njengendlela yokonga.
UFunko uhlomule ngesikhathi kuqhubeka lolu bhubhane, wathumela u-$1 billion ekuthengisweni kwengqikithi ka-2021 – okuwukunyuka okungama-58% kusuka ngo-2020 – kodwa lezo zinzuzo azizange ziqhubeke njengoba umnotho womhlaba uvulwa kabusha.
Inkampani ibike ukulahlekelwa okuphelele kwezigidi ezingu-47 zamaRandi engxenyeni yesine ka-2022. Lokho kwehle kusukela kunzuzo yezigidi ezingu-17 zamaRandi ngesikhathi esifanayo ngonyaka odlule.
“Bekucacile ocingweni lwethu lokugcina lokuhola ukuthi ibhizinisi nokusebenza kwethu kufinyelele iphuzu,” kusho uMariotti. “Inhlanganisela yezinto ezinkulu kanye nezinkinga eziqondene ne-Funko iphazamise ukusebenza kwethu kwezezimali nokusebenza ngezinga elingamukelekile.”
Isitoko seFunko sehle ngo-9.4% kuze kube manje kulo nyaka.
