Riaan Amabha kashokoledi e-Toblerone anomfanekiso wentaba yaseMatterhorn (emuva) kanye nentaba ejwayelekile (ngaphambili) eGeneva. Ukuphakama kwe-Swiss Matterhorn kuzosuswa lapho ukukhiqizwa kukashokoledi kususwa e-Switzerland kuya e-Slovakia futhi esikhundleni salokho kuthathwe intaba evamile ngaphansi kwemithetho eqinile “ye-Swissness”.
Fabrice Coffrini | Afp | Izithombe ze-Getty
Iphakethe likashokoledi we-Toblerone ngeke lisafaka intaba yase-Switzerland yaseMatterhorn, njengomnikazi wayo wase-US. Mondelez ihambisa umkhiqizo othile e-Slovakia ngasekupheleni kwalo nyaka.
Inkampani izophinde isuse ireferensi yokuthi i-Toblerone ithi “ushokoledi waseSwitzerland,” esikhundleni salokho ithi, “Yasungulwa eSwitzerland ngo-1908.”
Kungenxa yomthetho wase-Swiss, osebenza kusukela ngo-2017, odinga noma yimuphi umkhiqizo osebenzisa “i-Swissness” ukukhangisa umkhiqizo noma isevisi ukuze uhlangabezane nesethi yemibandela yemvelaphi. Imikhiqizo esekwe ubisi kumele yenziwe ezweni kuphela.
Abenzi bomthetho bathi kuyindlela yokuvikela udumo oluhambisana nomkhiqizo owenziwe eSwitzerland. Izimpawu “zeSwissness” zingabandakanya ifulegi, izinkomba zamadolobha afana ne-Geneva, noma kulokhu intaba yodumo e-Alps eyaziwa ngobunono bayo bephiramidi.
I-Mondelez ikuqinisekisile ukuthi iyashintsha ukupakishwa kwayo ngenxa yomthetho waseSwitzerland njengoba ithuthela umkhiqizo othile phesheya.
Ifulegi laseSwitzerland lindiza eduze kwentaba yase-Matterhorn ngoJanuwari 7, 2022 eduze kwase-Zermatt, e-Switzerland.
Sean Gallup | Getty Izithombe Izindaba | Izithombe ze-Getty
Ithe ibha edizayinwe kabusha ifaka “ilogo yentaba yesimanje nelula ehambisana nobuhle bejometri kanye nonxantathu,” futhi igcina uhlaka olucashile lwebhere ebusweni bentaba. IBern, inhloko-dolobha yokuphatha yaseSwitzerland, inebhere ejazini lalo lezikhali.
I-Mondelez iphinde ilungise ifonti ye-Toblerone nelogo yomkhiqizo futhi ihlanganisa nesiginesha ye-nougat ehlukile, umsunguli kashokoledi ogcwele uju, u-Theodor Tobler.
UMondelez uthe amabha e-Toblerone azoqhubeka nokukhiqizwa eSwitzerland futhi watshala imali efekthri yakhe yaseBern ukuze akhulise ukukhiqizwa kwamabha ayo angamagremu ayi-100 ngezigidi ezingama-90 ngonyaka.
Izinguquko ezizayo kulo nyaka, kusho isitatimende esinikezwe i-CNBC, zizosiza ukuhlangabezana nesidingo esandayo futhi “ziqinise uhlobo lwe-Toblerone esikhathini esizayo.”
