I-Toblerone izolahlekelwa yi-logo ye-Matterhorn njengoba ushokoledi ungasakwazi ukubhekwa ‘njengeSwiss’

Amabha e-Toblerone azolahlekelwa isithombe esiyisithonjana se-Matterhorn peak kusukela ekufakweni kwawo, njengoba ngaphansi kwemithetho yaseSwitzerland ushokoledi ngeke usabhekwa “njengowaseSwitzerland”.

Ushintsho lokuzamazama komhlaba lomkhiqizo lulandela isinqumo somnikazi we-Toblerone wase-US uMondelez, umdondoshiya we-confectionary, sokuthuthela umkhiqizo ngaphandle kwaseSwitzerland okokuqala ngqa emlandweni wamabha kashokoledi.

I-Mondelez yamemezela ngonyaka odlule ukuthi inkampani izovula indawo entsha yokukhiqiza ye-Toblerone e-Slovakia, ngenxa yesidingo esikhulayo emhlabeni jikelele semikhiqizo yayo.

Kodwa ukushintshwa kuza ngentengo ebalulekile yomkhiqizo: ngaphansi komthetho waseSwitzerland, imikhiqizo esekwe ebisini kuphela ekhiqizwa ngokukhethekile futhi ngokuphelele eSwitzerland engasebenzisa izimpawu zezwe ekukhangiseni kwayo. Lokho kusho ukuthi i-Toblerone, eyasungulwa okokuqala enhlokodolobha yaseSwitzerland iBern ngo-1908 futhi kusukela ngaleso sikhathi yaba yiSwitzerland ngokuziqhenya, izolahlekelwa isiqongo sentaba yaseMatterhorn ekupakishweni kwayo, okungenye yezici zayo ezibonakala kakhulu.

Kufihlwe esiqongweni sentaba kukhona nebhere eliculayo, uphawu lukaBern — nalo oluzonyamalala.

Izigxobo zikashokoledi, ezenziwe ngama-alimondi aqatha kanye nama-nougats oju, zibonakala ngokushesha ngokuma kwazo okuyingqayizivele kukanxantathu, okusikhumbuza izintaba ze-Alpine, ifonti nophawu olusetshenziswa ekupakishweni kwawo, kanye nombhalo oqoshwe kushokoledi. Konke lokho kungenzeka kulahleke njengoba ushokoledi manje usuzokhiqizwa eSlovakia.

U-Mondelez uthe isithombe sentaba yaseSwitzerland engu-4,478m manje sizothathelwa indawo yingqungquthela evamile, kuyilapho ifonti entsha izosetshenziswa emaphaketheni futhi ibhokisi lizothi “isungulwe eSwitzerland” esikhundleni sokuthi “yaseSwitzerland”.

Iphakheji izofaka nesiginesha yomsunguli we-Toblerone u-Theodor Tobler, ehlonipha imvelaphi yamabha kashokoledi.

Yize kuningi okulahlekayo ephaketheni elisha, uMondelez uthe inkampani izozuza ngamanani esinqumweni sokuthuthela umkhiqizo eSlovakia, kanti indawo entsha yokukhiqiza eMpumalanga Yurophu kulindeleke ukuthi “yenze izigidi zeminye imigoqo.”

Idizayini yephakeji entsha isazovezwa.