Riaan
Ukumaketha Kwedijithali e-Egypt: Izinselele, Amathrendi, kanye Neseluleko Sochwepheshe Esivela Ku-Ahmed Ragab
Ikhredithi yesithombe: Trend Media Services
Amathrendi ansuku zonke, indlela yokuphila yabathonya, nezibuyekezo zezindaba ezijwayelekile: imboni yezokukhangisa yedijithali ibichuma eminyakeni yamuva, hhayi okungenani e-Egypt. Njengoba kunamathuba amaningi okukhula, insimu iba ngokuncintisana kakhulu nsuku zonke.
I-Egypt Streets ihlale phansi no-Ahmed Ragab, uzakwethu ophethe kwa-Trend Media Services. Ngaphezulu kweminyaka engu-18 yobuchwepheshe emkhakheni wezokumaketha, owathweswa iziqu eNyuvesi yaseMelika eCairo, uRagab wasebenza kwezobuntatheli, ezokumaketha, ekukhiqizweni kwe-TV, okuqukethwe, ukuthengwa kwempahla, kanye nokuphatha abezindaba.
U-Ragab ukhulume ne-Egypt Streets mayelana nezinselelo ezibhekene nemboni yokumaketha yedijithali e-Egypt, izitayela zokuncintisana emakethe yaseGibhithe, kanye neseluleko sakhe kubantu abasha baseGibhithe abafisa ukwenza umsebenzi wokukhangisa ngedijithali.
Sitshele nge-Trend Media Services.
Saqala ngo-2017. Ngemva kokusebenza ngasohlangothini lwamakhasimende cishe iminyaka eyi-10, ngabona sengathi kwase kuyisikhathi sokuba ngithuthele ohlangothini lwe-ejensi ngebhizinisi lami kanye nombono wami. Esikhundleni se-ejensi yokukhangisa nje, besifuna ukuba nesikhungo sokuqeqesha abezindaba esihlanganisa imihlangano yokucobelelana ngolwazi yokubhala imibhalo, ubuntatheli, nezinkundla zokucobelelana ngolwazi zokukhangisa.
Ngenxa yesipiliyoni sami seminyaka eyi-10 yangaphambilini, siqale ukuthola izicelo zokumaketha kwedijithali nokukhangisa. Kusukela lapha, sishintshele ekubeni i-ejensi eminingi esebenza ngokumaketha kwedijithali, ukukhangisa kwangaphandle, kanye nemikhankaso engu-360 [advertising campaigns where several marketing mediums are utilized].
Siphinde sisebenze namakhasimende esu lawo, ubunikazi bomkhiqizo, ilogo, umqondo wobuciko, nokuthenga imidiya, ukuwalungiselela imakethe.
Ukumaketha kwedijithali kuye kwadlondlobala eminyakeni yamuva, ikakhulukazi e-Egypt. Uzihlukanisa kanjani njenge-Trend Media Services?
Ikakhulukazi ngemuva kwe-COVID-19, abantu abaningi baseGibhithe bangena emkhakheni we-e-commerce kanye nokuthengisa ngedijithali. Lokhu kwenze umsebenzi wethu waba inselele kakhulu ngoba amakhasimende kungenzeka abe nesipiliyoni esibi ngama-freelancers noma i-ejensi esunguliwe, ngakho-ke kwakudingeka sihluke ukuze sizakhele igama futhi sizuze ukuzethemba kwekhasimende kumasevisi ethu.
Sigxila kumqondo wokusebenza kokumaketha. Sikhombisa iklayenti isiphakamiso kanye nohlelo lwemidiya enezinombolo ezithile futhi siyakwazi ukufeza lezi zinombolo. Akukhona ngokudala umkhankaso oyimpumelelo, sithanda nokugxila ekubambeleleni kuzithameli ezithile esiqondiswe kubo.
Esinye isici esisihlukanisayo yimibono yokudala esiqhamuka nayo emkhankasweni ngamunye. Sineqembu elincane nelinamandla elihlala lilwela ukuthuthukisa nokufunda mayelana namathrendi akamuva emakethe. Sikholelwa ukuthi kokubili umqondo kanye nokubulawa kubaluleke ngokulinganayo.
Ikhredithi yesithombe: Marina Makary
Yiziphi ezinye zezinselele obhekane nazo?
Njenganoma ubani ongena emakethe, inselelo yethu yokuqala kwaba ukuphendula umbuzo othi ‘unani kuphothifoliyo yakho?’ Ukuzethula kumakhasimende kanye nokuzuza ukusethemba kwakuyinselelo yethu yokuqala eyinhloko. Ngemva kwalokho, lapho sinamakhasimende amaningi, izinselelo zethu kwelinye nelinye zahluka kwenye.
Inselelo yethu yamanje ukwehla kwamandla emali okuhlasele umnotho wase-Egypt ngoba kuthinte imboni yezokukhangisa ngedijithali. Ukumaketha kwedijithali bekuhlale kubonwa njengokumba ephansi kunezinye izindlela zokumaketha, ngaphandle kwezinye izinzuzo zakho njengokuhloswe kakhudlwana nokushesha. Nokho, ngenxa yokwehla kwamandla emali, izindleko zokumaketha ngedijithali nazo zinyukile, futhi ukulinganiselwa ekusebenziseni ikhadi lesikweletu laseGibhithe nakho kusithinte. Noma kunjalo, sikwazile ukukholisa amakhasimende ethu ngokubaluleka kokumaketha kwedijithali.
Njengoba usebenze ohlangothini lweklayenti kanye nohlangothi lwe-ejensi, ukhetha yiphi?
Bobabili banesethi yabo yemiklomelo nezinselele. Uhlangothi lweklayenti lufana nephrojekthi yengane yakho: ubuyekeza isu, ulawule izingqinamba zesabelomali, futhi uphatha lonke ithimba lezentengiso ngezinye izikhathi. Ngokuqondene nohlangothi lwe-ejensi, uthola ithuba lokusebenza kumaphrojekthi amaningi namakhasimende amaningi. Ngakho-ke usebenzisa ulwazi oluzuzile ohlangothini lweklayenti futhi ulusebenzise. Uphinde uhlangabezane nezinhlobonhlobo zamaklayenti ngomehluko wawo ezicelweni nasezincandweni.
Ngenkathi uhlangothi lweklayenti lukuvumela ukuthi ugxile kokukodwa okufana nokumaketha kwangaphandle noma ukucindezela, uhlangothi lwe-ejensi lukunikeza ukuchayeka okwengeziwe.
Usebenze eCairo naseDubai. Uyini umehluko phakathi kwemboni yokumaketha edolobheni ngalinye kulawa amabili?
Imakethe yaseDubai inokuncintisana kakhulu kunaseCairo ngoba bangaphambi kwethu kulo mkhakha. Futhi banokuhlaziywa okunembe kakhulu kwemiphumela nokubuyekeza ukusebenza kokumaketha. Ukwengeza, isimo samasiko amaningi sengeza into ethokozisayo kulwazi lokusebenza embonini yezokuthengisa eDubai.
Yiziphi ezinye zezikhathi ozigqaja ngazo?
Empeleni, esinye sezikhathi engiziqhenye ngazo kwaba yilapho nginquma ukuba ne-ejensi yami. Ukuyeka umsebenzi wami nokuzifaka engozini yokuqala iphrojekthi entsha efana naleso kwaba yisinqumo esinzima kakhulu. Kodwa namuhla, ngemva kwayo yonke impumelelo esiyizuzile kuze kube manje, ngingasho ngokuziqhenya ukuthi ngiyajabula ngokuthi ngathatha leso sinqumo phakathi naleso sikhathi emsebenzini wami.
Ngiphinde ngizizwe ngiziqhenya lapho ngibona ukuthi iqembu lami liyakhula, lithola amakhono amasha, futhi linqoba izinselelo zalo.
Ikhredithi yesithombe: Marina Makary
Sithini iseluleko sakho kubantu abasha baseGibhithe abafisa ukwenza umsebenzi wokumaketha ngedijithali eGibhithe?
Isici esibaluleke kakhulu imfundo. Abantu abaningi baseGibhithe bacabanga ukuthi ukumaketha kwedijithali kumayelana nokuthuthukisa isikhangiso noma ukuthola ukuthandwa okumbalwa ekhasini lomuntu, kodwa cha, kuyisayensi. Kukhona i-algorithm ngemuva kwayo, kanye nakho konke okusemuva okuhlanganisa umqondo, isiqondiso sobuciko, nokunye okuningi.
Thatha izifundo, hambela imihlangano yokucobelelana ngolwazi nezingqungquthela, futhi ufunde izibonelo ezihlukene. Konke lokhu kuzocebisa ulwazi lwakho, ngakho ungakuthathi kancane.
Yiziphi izinhlelo zakho zekusasa?
Njengoba sesivele sise-Dubai, izinhlelo zethu zesikhathi esizayo ikakhulukazi zihilela ukwanda kuyo yonke isifunda saseGulf, siqale ngeSaudi Arabia njengoba iyimakethe ethembisayo, bese sidlulela eQatar. Ngokuqondene ne-Egypt, sizobe sandisa iqembu lethu futhi maduzane sandise inani lezinsizakalo esizinikeza amaklayenti.
Bhalisela iphephandaba lamasonto onke le-Egypt Streets! Thola izindaba zakamuva, izihloko zezindaba zobuciko namasiko, izici ezikhethekile nezinye izindaba ezibalulekile, ezilethwa ngokuqondile ebhokisini lakho lokungenayo ngu ngokuchofoza lapha.
Bhalisela iphephandaba lethu
