Riaan 
Sekuyisikhathi eside sifika, kodwa kuphephile ngokusemthethweni ukumemezela ukuthi iphupho lika-Elon Musk “lenkulumo yamahhala” ku-Twitter, noma ngabe bekuyini, lifile. Lafa njengoba liphila: ngokudidayo, ngokunganaki, nangezifiso eziyize zomuntu owaphuphayo.
Ngesonto eledlule, ngaphandle kokuheha abantu abaningi, uMusk weqe umkhawulo omusha ohambweni lwakhe lokusebenzisa isiza senkundla yezokuxhumana: Mhlawumbe ngokokuqala ngqa, wethula inqubomgomo entsha ceke efuna ukukhawulela lokho abantu abangakusho endaweni yesikhulumi.
I-Twitter kudala ivimbela izinsongo nokugqugquzela udlame, njengoba kwenza ezinye izinkundla. Kodwa ngoFebhuwari 28, kuTwitter ibuyekeze inqubomgomo yayo yenkulumo enodlame ukuvimbela isenzo nje sokuthemba, sokufisa, noma sokuveza isifiso sokuthi abanye abantu bangalimala. “Lokhu kuhlanganisa (kodwa akugcini lapho) ethembeni lokuthi abanye bazokufa, baphathwe yizifo, izigameko ezimbi, noma bathole eminye imiphumela elimazayo ngokomzimba,” kusho le nqubomgomo.
Ngobuchwepheshe, ukubhala nge-tweeting “Ngiyethemba ukuthi uScott Adams uzosikwa iphepha kwelinye lamaphephandaba ambalwa asasebenzisa u-Dilbert njalo lapho esho okuthile okucwasa ngokwebala” manje kuphambene nemithetho. Awukwazi ukuthumela ku-Twitter ukuthi “Ngifisa sengathi u-Robert Downey Jr. angathola isifo sohudo,” noma “Ngizwakalisa isifiso sokuthi uSteve Bannon anqamule ukusakazwa ezingalweni zakhe lapho eqinisa kakhulu amahembe akhe anezinkinobho.”
Akukho kulokhu okungaba izinto ezinhle ongazisho, futhi kungaba okuthunyelwe okubi ngokombono wekhwalithi, kodwa akukhona ukuphulwa okuyimpikiswano ncamashi kwezimiso eziyisisekelo zokukhuluma ngokukhululeka. Izinsongo kanye nokugqugquzela kokubili kusikisela ukulimaza komhlaba wangempela; ukuvezwa kwesifiso akubangeli umonakalo kunanoma iyiphi enye inhlamba. Kungenzeka ukuthi yingakho i-Twitter noma izimbangi zayo zingakaze zinyakaze ukuze zingabavumeli esikhathini esidlule.
Uma kunjalo, ithini ingxabano yokuvinjelwa kwabo manje? Kunzima ukusho – eposini layo lebhulogi, inkampani ayizihluphi ngokunikeza eyodwa.
“Akucaci, ayinazo izincazelo eziqondile, noma izibonelo zalokho okuwusongo,” kusho u-Eirliani Abdul Rahman, owayeyilungu leTrust and Safety Council ye-Twitter. “Manje uwahlola kanjani ama-tweets ngamanye?”
Umbuzo omuhle, futhi osika umnyombo wenqubomgomo entsha raison d’etre. Phela, kunzima ukucabanga ukuthi kukhona umuntu okhishelwa ngaphandle kwenkundla ngokuthumela noma yikuphi kwalokhu okungenhla – umthetho ekugcineni uzosetshenziswa abaxazululi abangabantu abacabangela ubukhali bezifiso zobudlova nokuthi ubani lowo okuyisihloko salabo. izifiso. Futhi uma okwedlule kwakamuva kuyinoma yimuphi umhlahlandlela, kufanele sibe nombono omuhle wokuthi ubani u-Elon Musk afuna ukuvikela: u-Elon Musk.
Ukuthi uMusk akazange aphinde abuyelwe emuva ngokubeka lo mthetho kukhuluma ngendlela abantu abaningi abakhathele ngayo ngokumbona kanye nemigilingwane yakhe ithatha indawo ephambili, nokuthi abantu abaningi base bevele sebeqonde ukuthi inkulumo kaMusk yamahhala yayiyi-cosplay engenalutho. Futhi okwamanje! Kwakuyizinyanga ezimbalwa ezedlule lapho uMusk ekhona azidwebe njenge inkulumo yamahhala “i-absolutist.”
Ukwandisa amalungelo enkulumo kuTwitter kuze kube yimkhawuko wabo ongaphandle yisizathu athe ufuna ukuyithenga nhlobo. Ngo-April, wathembisa indlela maximalist. “Ngokusho ‘inkululeko yokukhuluma,’ ngimane ngiqonde lokho okuvumelana nomthetho,” wabhala kuTwitter. “Ngimelene nokuhlolwa okudlula umthetho.” Ama-absolutists akhululekile kanye nama-Conservatives abezwa sengathi bahlolwe inkundla (ingasaphathwa eye-neo-Nazi abaxoshwe ngokuphelele) bamjabulela kakhulu.
“Inyoni ikhululiwe,” U-Musk ubhale kuTwitter ngenkathi evala isivumelwano.
Kodwa inguqulo yakhe “yamahhala” yaqala ukusolwa ngokushesha. Wenza kahle esithembisweni sakhe sokubuyisela ama-akhawunti abasebenzisi abaningi abavinjelwe ukuhlanganyela enkulumweni enenzondo, ukugqugquzela noma ukuhlukunyezwa, ukuvumela abamhlophe bezwe kanye nabasebenzisi abafana no-Kanye West, u-Andrew Tate noDonald Trump babuyele endaweni yesikhulumi. Nokho ngokushesha wabonisa ukuthi inkundla yayingeke ilubekezelele uhlobo olulodwa lwenkulumo: uhlobo olwalumgxeka noma olumgcona, mathupha.
Ngenkathi abasebenzisi beshintsha amagama ama-akhawunti abo abe ngu-Elon Musk, i-Twitter yashintsha inqubomgomo emile ye-parody ukwenza isenzo isizathu sokuvinjelwa. U-Musk wabe esehlisa isando ku-ElonJet, i-akhawunti elandelela indiza yakhe yangasese enedatha yendiza yomphakathi – kanye nanoma yiziphi izintatheli ezibhale lolu daba. Uphinde wazama ukuvimba isenzo sokwabelana ngezixhumanisi kwezinye izingosi zokuxhumana, emzamweni osobala wokunqanda ukufuduka kwabasebenzisi kwezinye izinkundla, kwaze kwaba yilapho isikhalo samphoqa ukuthi ahlehlise indlela.
Khonamanjalo, utshele ithimba elinomthwalo wemfanelo wokwengamela okuqukethwe okulimazayo, okuholele ekutheni inkulumo yokucwasa nokucwasa abantu bobulili obufanayo inyuke kakhulu endaweni yesikhulumi, kanye namalungu amathathu asezingeni eliphezulu oMkhandlu weTrust and Safety Council – uRahman phakathi kwawo – ukuthi asule. Futhi noma i-Twitter kaMusk ithathe izinyathelo zokuphoqelela – ngokwesibonelo, ukumisa i-akhawunti yaseNtshonalanga futhi ngemuva kokufaka isithombe se-swastika – ayizange izihluphe ngokunikeza noma yiziphi izizathu ezizwakalayo.
“Kuyindlela encane kakhulu yayo yonke into, ngenqubomgomo yakhe yokulinganisa okuqukethwe noma ukuntuleka kwayo,” kusho u-Rahman. “Kanti usebadedele abangaki abantu? Wenza kanjani ukulinganisela kokuqukethwe ngempumelelo?”
Indlela enomusa yokuyibeka ukuthi u-Musk ube nesifundo sokuphahlazeka ngokuthi kusho ukuthini ukulinganisa okuqukethwe kunkundla yezokuxhumana enkulu, esekelwa yizikhangiso. Phela, akekho ofuna ukuzama ukuthengisa i-soda phakathi kwama-memes we-pro-Hitler, noma acelwe ukuthi ajoyine isevisi yokuphola eceleni kwe-epithets yobuhlanga kuwo wonke ama-caps.
Indlela emnene yokuyibeka ukuthi inqubomgomo yenkulumo enodlame imane iyisiphetho sochungechunge lwezinqumo zenqubomgomo ezibonisa intshisekelo hhayi empilweni yomphakathi endaweni, kodwa ekuvikeleni i-ego ka-Musk kanye nokukhuthaza izintshisekelo zakhe. Zonke lezi zinqubomgomo zabelane ngokufana okukodwa: zivumela uMusk ukuthi akhulume ngokumelene namaphoyisa yena noma izinkampani zakhe. Futhi ukuvinjelwa okungacacile kwesifiso sokulimaza kunikeza uMusk elinye ithuluzi lokubeka eceleni abagxeki bakhe.
“Angayenza le nto, unelungelo lokwenza njalo, kodwa udinga ukucacisa ngezincazelo,” kusho uRahman. Ngaphandle kwalokho uzovala umlomo abagxekayo, futhi lokho kuyingozi yangempela. Lokho akukhuthazi ukukhuluma ngokukhululeka.”
Kunzima ukukholelwa kumgomo wokuthi uMusk unentshisekelo ebanzi yokudikibalisa imizwa ethukuthele ebhodini lonke ngenkathi ezimisele kakhulu ukuyicindezela ekusebenzeni. Ngokudabukisayo, isikhathi sika-Rahman ku-Twitter saphetha ngokuthi uMusk azisize ngokwakhe ukugcwala ibhokisi lokungenayo ngezifiso zokumlimaza.
Ngesikhathi uRahman nozakwabo ababili besula esikhundleni, basithumele kuTwitter lesi simemezelo. Isazi sophiko lwesokudla sozungu kanye nomshisekeli uMike Cernovich uphendule nge-tweet owathi, “Nonke niboshiwe.” Kusukela lapho ngihlezi khona, lokho kungahunyushwa njengokufisa umonakalo noma izimo ezidabukisayo kothile, futhi ngenxa yalokho nokwephulwa kwenqubomgomo ebuyekeziwe ye-Twitter.
Kodwa-ke uMusk ngokwakhe wangenela ukuxhasa i-tweet kaCernovich, ephendula “Kuyicala ukuthi benqabile ukuthatha izinyathelo zokuxhashazwa kwezingane iminyaka!” kanye nokuthuthukisa ukubonakala kokuthunyelwe ngokushesha okukhulu.
“Wasiphonsa ngaphansi kwebhasi,” kusho uRahman. “Sachayeka ku-vitriol, inzondo kanye nabantu abafisa sengathi ngabe sifile.” Ngemuva kokuthi uMusk eqinise i-tweet kaCernovich, uthole i-imeyili evela kothile owathi ufuna ukubona umzimba wakhe ulenga esigxotsheni sesibani.
Manje kungenzeka ukuthi uMusk uvele waba nentshisekelo yokungaphinde afune ukubona ububi obufiswa kunoma yimuphi umphefumulo, kunokuthi, azame ukuqinisekisa ukuthi akalokothi akhubeke ku-tweet evela kumuntu othi unethemba lokuthi uzoshaywa uTesla. . Kunoma ikuphi, uMusk ugcine ethathe isibindi sokukhuluma ngokukhululeka ku-Twitter: Uzoyibekela imingcele uma imkhonza. Futhi konke kukwehle ukusuka lapha.
