Riaan 
Ukutshalwa kwezimali kwakamuva komkhiqizo we-Meta kungeza umfutho okhulayo wamanethiwekhi omphakathi ezokuxhumana, lapho izinqumo mayelana nenkundla zingekho ezandleni zenkampani eyodwa noma iwebhusayithi, kodwa kunalokho zilawulwa imiphakathi yabasebenzisi ngokwabo. Ezinyangeni ezisanda kwedlula, izinkampani nezinkundla zemithombo yezindaba bezilokhu zimemezela amanethiwekhi azo enkundla yezokuxhumana noma zandisa ukwethembela kwazo. kanye nokuhlanganiswa nalezi ezikhona.
Lezo zinkampani zifuna ukwandisa izethameli zazo ngokunikeza abasebenzisi bansuku zonke nabadali abasezingeni eliphezulu inkululeko eyengeziwe yokubumba ulwazi lwabo ezinkundleni zokuxhumana kuyilapho i-Twitter izabalaza ukugcina ithonya layo njengesinye sezindawo zomphakathi ezibaluleke kakhulu zedijithali emhlabeni ngaphansi komnikazi omusha u-Elon Musk. Ukukhangisa kwehlile ku-Twitter ngemuva kokuba izinhlangano ezilwela amalungelo abantu zicele ukuthi kumiswe ukukhangisa ephikisana nesinqumo sikaMusk sokudiliza izinkulungwane zabasebenzi kanye nokuxegisa imikhuba yokulinganisa okuqukethwe kwenkampani. Ngaleso sikhathi, ukukhula kwabasebenzisi kubonakala kuncipha futhi kulindeleke ukuthi kwehle cishe ngamaphesenti ama-4 ngo-2023, ngokusho kwedatha yenkampani yokuhlaziya i-Insider Intelligence.
“Kuwukuhamba okuhlakaniphile nokunolaka [Meta chief executive Mark] Zuckerberg ukuzama ukuphazamisa i-ecosystem ye-Twitter,” kusho uDan Ives, umhlaziyi wezezimali we-Wedbush Securities. “Ngicabanga ukuthi kunethuba lokuthola ukwabelana njengoba abasebenzisi befuna ezinye izindlela ngaphandle kwe-Twitter.”
Ngezindlela eziningi, uZuckerberg ulandela indlela evulwe abanye.
IBluesky, inkampani yenkundla yezokuxhumana eyakhiwe yilowo owayeyi-CEO ye-Twitter uJack Dorsey, esanda kwethulwa e-Apple’s App Store, nakuba inkundla itholakala kuphela kubasebenzisi abamenyiwe okwamanje. Njengengxenye yephrojekthi, i-Bluesky isakhiwo I-AT Protocol, inethiwekhi yezokuxhumana ehlakazekile ezovumela abantu ngabanye, amabhizinisi nezinhlangano ukuthi zibambe amasayithi azo azokwazi ukuxhumana nabanye. Iqembu lithi abasebenzisi bazokwazi ukuthutha ama-akhawunti abo besuka kumhlinzeki oyedwa baye kolandelayo futhi babe nokulawula okuthile kuma-algorithms anquma lokho abakubonayo.
UJeff Jarvis, uprofesa eCity University of New York, uthe izinkundla zokuxhumana ezihlukaniselwe abantu azigcini nje ngokuvumela abasebenzisi ukuthi basakaze imibono yabo ngqo. kubabukeli abaningi, kodwa futhi uzinikeze ikhono loku balawule ulwazi lwabo lokusebenzisa okuqukethwe ku-inthanethi.
“Kuvumela abantu abaningi kakhulu ukuthi bakhulume futhi bazwakale kunanini ngaphambili lenziwa abezindaba, futhi kuyinto enhle leyo,” kusho uJarvis. “Kodwa ubunzima bese kuba ukuthi ulalela kanjani konke lokhu? Ubathola kanjani abantu abalungile? ”
Amanye amapulatifomu akhela empumelelweni yokuqala eyatholwa uMastodon oneminyaka eyisikhombisa ukuwa kokugcina ngemuva kokuthi uMusk ethathe izintambo kuTwitter. Isakhiwo seMastodon sibukeka sifana ne-Twitter, kufaka phakathi isikhombimsebenzisi sokuphendula nokwabelana ngamazwana abanye esiphakelini sezindaba esigcwele ama-hashtag. Kodwa i-Mastodon iyinethiwekhi yezinkulungwane zamasayithi – abizwa ngokuthi izimo noma amaseva – esikhundleni sewebhusayithi elawulwa inkampani eyodwa efana ne-Twitter. Iseva ngayinye, evame ukuqhutshwa amavolontiya, ibeka imithetho yayo yohlobo lokuqukethwe oluvunyelwe kuleso senzakalo esithile, nakuba abasebenzisi bangabona okuthunyelwe kwamanye amaseva futhi bahlanganyele namalungu aleyo miphakathi.
Bekungahambanga kahle konke kuMastodon. Kusukela yakamuva boom, abanye abasebenzisi bathi bangancamela inkampani ukuthi ibambe iqhaza elibonakalayo ekucupheni abakubonayo. Abasebenzisi baphinde bakhononda ukuthi kwakunzima ukuthola abangani nomndeni wabo, futhi wathi ngezinye izikhathi inkonzo yayidida.
Inkundla yokushicilela eku-inthanethi i-Medium yamemezela ngoJanuwari ukuthi izodala eyayo indawo ku-Mastodon ukuze ababhali bayo bakwazi ukufinyelela inkundla yezokuxhumana ehloliwe, ethembekile. isikhala. Isikhulu esiphezulu uTony Stubblebine uthe ngaleso sikhathi lesi sigameko esisha sizovumela umphakathi wababhali beMedium ukuthi ulethe amasiko awo ezinkundleni zokuxhumana.
“Le mvelo inezinkambiso zomphakathi ezikhona ezigxile kakhulu ekugwemeni ubuthi obuhlasele ezinye izinkundla zokuxhumana,” ebhala.
Okunye okusunguliwe izinkampani zibonakala ziletha i-ActivityPub – umthetho olandelwayo wokuxhumana nabantu ovulekile, nohlukaniselwe abantu amandla okunika amandla iMastodon nezinye izinkundla zokuxhumana – kumanethiwekhi abo akhona. Ngonyaka odlule, iwebhusayithi ye-microblogging Tumblr kumenyezelwe ukuthi izosekela i-ActivityPub. Inkundla yezokuxhumana entsha ye-Meta kubikwa ukuthi izofaka ukusekelwa kwe-ActivityPub, ngokusho kwengosi yezindaba yezezimali iMoneycontrol, icaphuna abantu abajwayelene nalolu daba. Uhlelo lokusebenza luzodinga ukuthi abasebenzisi bangene ngemvume ngemininingwane yabo ye-Instagram, ngokusho kuMoneycontrol, eyabika kuqala iphrojekthi.
Umdali we-Mastodon ubona ukwamukelwa kwe-Meta kwe-ActivityPub “njengesiginali enhle kakhulu” kanye “nokuqinisekiswa” kombono wenkundla yezokuxhumana ehlukaniselwe izwe.
“Kuphinde kungitshele ukuthi abasaziboni beqine ngokwanele ukuthi bangagcina abasebenzisi bekhiyelwe ngaphakathi kwengadi yabo ebiyelwe ngodonga,” u-Eugen Rochko. wabhala eMastodon. “Kusho ukuthi isimo siyashintsha ngempela ezinkundleni zokuxhumana ezisebenzisanayo, futhi bekulokhu kuwumgomo.”
Akukacaci ukuthi amavolontiya noma abasebenzi benkampani bangasiza yini ukuqhuba amaseva ngamanye noma imiphakathi ku-Meta entsha. isiteji, kusho uJarvis. Kukhona nombuzo wokuthi iMeta ihlela ukwenza kanjani imali ngayo.
“Kunokwethuka mayelana nezinkampani ezingenayo,” kusho uJarvis. “Ngicabanga ukuthi kunenzuzo okungenzeka kuyo.”
U-Will Oremus ufake isandla kulo mbiko.
