I-BMW ilindele imaji ephezulu kanye nokulethwa ngo-2023 phakathi nokukhishwa kukagesi

Spencer Platt | Getty Izithombe Izindaba | Izithombe ze-Getty

Umenzi wezimoto waseJalimane BMW NgoLwesithathu babeke imigomo yokwenyusa kancane amamajini engxenyeni yezimoto zabo futhi bakhuphule ukudiliva kulo nyaka, njengoba iqhubekela phambili nokwethulwa kwemikhumbi yayo kagesi.

Le nkampani ithe ilindele umkhawulo we-EBIT (iholo ngaphambi kwenzalo nezintela) ophakathi kuka-8-10% webanga lezimoto zayo ngo-2023, okuzothunyelwa kuzo inyuke kancane isuka ku-2022 kanye “nezintengo zokuthengisa ezisele ezingeni elizinzile.” Ibikezela ukuthi imakethe yezimoto ezisetshenzisiwe izoba ngokwejwayelekile kulo nyaka “ngenxa yokwanda kokutholakala kwezimoto ezintsha.”

Amasheya akwaBMW akhuphuke ngo-1.07% ngo-8:20 am ngesikhathi saseLondon, kulandela lesi simemezelo.

“Izinga eliphezulu lokuguquguquka, kuhlangene nokusebenza kwethu, kubonakale kuyinhlanganisela ephumelelayo yokuqinisekisa impumelelo ye-BMW Group, ngisho nalapho kubhekene nezimo ezinzima nokusebenzisa ngokunenzuzo amathuba okukhula okunenzuzo,” u-Oliver Zipse, usihlalo wenhlangano. Ibhodi labaphathi bakwa-BMW AG, kusho isitatimende sabezindaba.

Njengezimbangi, i-BMW ibilokhu ibhekene nokushoda kwe-semiconductor emhlabeni jikelele kanye nokuphazamiseka kwe-supply chain, iyiphonsela inselelo yokugcwalisa i-oda layo lezincwadi.

Inkampani iqinisekise imiphumela yonyaka wonke ka-2022 kubikwe ngesonto eledlule, okuhlanganisa i-EBIT yama-euro ayizigidi eziyizinkulungwane ezingu-10.6 (amaRandi ayizigidi eziyizinkulungwane ezingu-11.4) engxenyeni yayo yezimoto, eyayine-. U-8.6% wemalini ngonyaka odlule. Le nkampani ithumele ukugeleza kwemali okuzenzakalelayo eduze kwama-euro ayizigidi eziyizinkulungwane eziyi-11.1.

Ngenxa yalokho, iphakamise izabelo ze-euro ezingu-8.50 ngesabelo ngasinye esivamile, uma kuqhathaniswa nenkokhelo yama-euro angu-5.80 yesitoko esifanayo onyakeni odlule.

I-BMW inethemba ngonyaka ozayo ngenxa yephothifoliyo yemikhiqizo emisha, kusho i-CEO

“Asibheki inkambiso eyodwa yokushayela noma ingxenye eyodwa, noma isifunda esisodwa emhlabeni, futhi ngicabanga ukuthi, kithina, lokhu kudlala kahle kakhulu kulokho esakusho eminyakeni embalwa edlule,” uZipse utshele i-CNBC. “Futhi manje senza lolu hlelo. Futhi kubukeka sengathi uhlelo esilwenzayo lapha luyimpumelelo kakhulu ohlangothini lwemali engenayo, kodwa nasohlangothini lwesabelo semakethe.”

Ugcizelele ukuthi isu le-BMW lizoqhubeka nokubeka phambili inzuzo, lehlise umphumela wokwenyuka kwamazinga okwehla kwamandla emali ekudingweni kwabathengi,

“Ukuthi ukwehla kwamandla emali kunomthelela ngempela yini kuyindaba yokuthi uyakwazi yini ukuba namandla entengo emakethe,” esho. “Ngaleyo ndlela yomhlaba wonke esinayo lapha, ngingaba nethemba elikhulu ngonyaka, futhi sizokwenyuka kancane ivolumu iyonke.”

Inkampani umemezele ukuqokwa wesikhulu esisha sezimali ngoMashi 9, noWalter Mertl obezothatha indima ngoMeyi kulandela ukuthatha umhlalaphansi kukaNicolas Peter ngaleso sikhathi.

Imiphumela ye-BMW ilandela inqwaba yezimemezelo zethemba ezivela kubakhiqizi bezimoto ekuqaleni kwesonto, kanti i-Porsche ikhiphe umbono wokukhula ngentshiseko qopha amaholo ka-2022 kanye neVolkswagen yandlala a uhlelo lokutshalwa kwezimali lweminyaka emihlanu luka-$193 billion.

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