Riaan 
Okuqukethwe kokudla nokuzivivinya kuyibhizinisi elikhulu kubadali nabakhangisi ezinkundleni zokuxhumana. Zibandakanye nalokhu okuthunyelwe, ngaphandle kokucabanga, futhi uzobona okuningi okufanayo.
Ingabe intombazane EYODWA ekhasini lami lokuhlola le-Instagram ayinayo i-abs ngicela
– Brooks Brennan (@Bruxy_B) Ephreli 29, 2017
Uma ugula ukubona i-chiseled i-abs kuthebhu yakho ye-Instagram Hlola, ama-toned glutes ekhasini lakho le-TikTok For You noma ukuzamazama kokunciphisa umzimba ku-YouTube, awuwedwa. Izinkampani zenkundla yezokuxhumana sezigxekwe kakhulu ngendlela izinhlelo zazo zokusebenza beka kuqala izithombe yemizimba efanelekile – iMeta iziphikile kaningi izimangalo zokuthi isebenzisa i-Instagram kunomthelela omubi isithombe somzimba wentsha yamantombazane. Ezinyangeni zakamuva, izinkampani ezihlanganisa i-Meta ne-Google zenze amathuluzi ahlose ukunikeza abasebenzisi ukulawula okwengeziwe kuzikhangiso noma okuqukethwe kwe-algorithmic abakubonayo.
Ukukhetha ngenkuthalo ukuthi yikuphi okuqukethwe esikubonayo kusiza ukuvikela inhlalakahle yethu, njengoba lokho okubizwa ngokuthi ukuphefumula okuncane kanye ne-fit-spiration ngokuvamile kwenza umonakalo omkhulu kunokuhle, kusho ochwepheshe bezempilo. Ucwaningo olulodwa kuxhunyiwe ukuchayeka ezithombeni zabadali abazacile kakhulu noma abafaneleka abanezimpawu ezimbi kakhulu phakathi kwabantu abanokuphazamiseka kwemikhuba yokudla. Abanye abaningi kutholiwe ukuthi kokubili i-thinspo ne-fitspo zihlobene ngezinga eliphansi lokwaneliseka komzimba phakathi kwabantu abadala.
Lapho ebuzwa ngokwanda kanye nomthelela wokuqukethwe okugxile emzimbeni, i-Meta yakhomba i-Washington Post ku-a okuthunyelwe kwebhulogi yenkampani kusuka ngo-2021. AbakwaTikTok benqabile ukuphawula. Umkhulumeli wakwaGoogle uFarrell Sklerov uthe i-Ad Center yenkampani ivumela abasebenzisi ukuthi balawule ukuthi yiziphi izikhangiso abazibonayo.
“Kubantu abafuna silinganisele izikhangiso ezihlokweni ezibucayi, njengokuncipha kwesisindo, noma babone izikhangiso ezimbalwa ezihlokweni abangenantshisekelo kuzo, njengokudla noma ukuqina, badinga ukukhetha izinketho ezibalungele,” uSklerov. kusho.
Nansi indlela yokubuyisela emuva kokuqukethwe okugxile emzimbeni ku-Instagram, TikTok, Google naku-Facebook:
Iya kuphrofayela yakho. Thepha isithonjana semenyu ngemigqa emithathu ekhoneni eliphezulu kwesokudla. Khetha Izilungiselelo -> Izikhangiso -> Izihloko Zesikhangiso. Sesha “Ukulawula Isisindo Somzimba,” bese ukhetha okuthi “Bonisa izikhangiso ezimbalwa ngalesi sihloko.” Qhubeka ucindezela amagama kubha yosesho – njengokuthi “ukudla” kanye “nokufaneleka” – uze uhlanganise izisekelo zakho.
Ngokuqukethwe okunconyiwe, thepha amachashazi amathathu ekhoneni eliphezulu kwesokudla lokuthunyelwe okunconyiwe. Khetha okuthi “anginantshisekelo.” Bese, khetha okuthi “ungaphakamisi okuthunyelwe ngamagama athile.” Lokhu kukuvumela ukuthi uhlunge amaposi anemibandela ethile noma ama-hashtag kumagama-ncazo. Qala ngokuthi “ukuqina,” “isisindo,” “ukujima” kanye “nejimu.”
Khumbula ukuthi lezi zihlungi zamagama angukhiye ngeke zikubambe konke okuqukethwe ozama ukugwema. Abanye abadali bagwema ngenhloso izihlungi zokuqukethwe ngokushintshanisa i-“WL” nethi “ukwehla kwesisindo,” ngokwesibonelo. Ngemva kokuvimba igama elithi “ukufaneleka,” ngabona okuqukethwe okunama-hashtag afana ne-#LegDay, #TonedBody kanye ne-#AbsAreMadeInTheKitchen. Qhubeka wakha uhlu lwakho lwamagama avinjiwe ngokusekelwe kokuqukethwe okungena ngaphakathi.
Ukuze ulawule ukuthi yiziphi izinhlobo zezikhangiso ozibonayo, hamba kuphrofayela yakho bese uthepha inkinobho yemenyu enemigqa emithathu ekhoneni eliphezulu kwesokudla. Khetha “izilungiselelo nobumfihlo” bese uskrolela phansi kokuthi “izikhangiso.” Thepha kokuthi “indlela izikhangiso zakho ezenza kube ngokwakho” futhi uhlole ukuthi ingabe izintshisekelo zakho eziqondiwe zihlobene nokudla noma ukuvocavoca umzimba. Uma kunjalo, thepha kuleyo ntshisekelo bese ukhetha “cima.”
Ukuze ulungise izifunzo zakho, buyela “kuzilungiselelo nobumfihlo” bese uskrolela phansi kokuthi “okuncanyelwayo kokuqukethwe.” Khetha “hlunga amagama angukhiye evidiyo,” bese wengeza amagama ongathanda ukuwahlunga. I-TikTok ithi lokhu kuzosusa amavidiyo kokuphakelayo kwakho uma equkethe amagama angukhiye kuma-hashtag noma ezincazelweni zawo. Qala “ngokufaneleka,” “isisindo,” “ukujima” kanye “nejimu. ” Kumavidiyo ngamanye, ungabamba isithupha sakho bese ukhetha “anginantshisekelo.”
Iya ku I-MyAdCenter.google.com. Lapha, ungabuka ukuthi yiluphi ulwazi olumayelana nawe i-Google elusebenzisa ukuze ikhombe izikhangiso, kanye nokuthi yiziphi izinhlobo zezikhangiso ozibonayo. Okokuqala, yiya “ekwenzeni ngokwezifiso izikhangiso” kumenyu engakwesokunxele. Chofoza kuthebhu “ebucayi”, iya kokuthi “ukuncipha kwesisindo” bese uvala isilayidi.
Bese, uye kuthebhu “izihloko”. Khetha isithonjana sokususa ezihlokweni ofuna ukuzibona kancane, mhlawumbe ukufaneleka noma ukudla.
Uma isikhangiso esithile noma uhlobo oluthile lukuzingela, buyela emuva kumenyu engakwesokunxele bese ukhetha “izikhangiso zami.” Lapha, ungabona izikhangiso nemikhiqizo oyinikezwe kamuva futhi ucele ukubona okuncane kwakho. Ungakwazi futhi ukunikeza impendulo ngesikhathi sangempela ngokuchofoza amachashazi amathathu eduze kwesikhangiso nokukhetha uphawu lokususa eduze kwesihloko sesikhangiso.
Ngaphambi kokuthi uhambe, hamba “ekuphatheni ubumfihlo” kumenyu engakwesokunxele futhi ubuyekeze ukuthi iziphi izinhlobo zedatha i-Google engazisebenzisa ukuze ikuqondise. Mina, ngokwesibonelo, bengingafuni izikhangiso ezisuselwe esimweni sami somshado, imali engenayo noma ubunikazi bekhaya. Khumbula: Lesi sikhungo sesikhangiso silawula kuphela okubonayo, hhayi ukuthi yiluphi ulwazi i-Google engaluqoqa futhi iyigcine ngawe.
Kudivayisi yeselula, thepha inkinobho yemenyu enemigqa emithathu ekhoneni elingezansi kwesokudla. Iya kusithonjana segiya ekhoneni eliphezulu kwesokudla ukuze ufinyelele izilungiselelo zakho. Skrolela phansi esigabeni “sezimvume” bese ucindezela “okuncamelayo kwesikhangiso.” Khetha “izihloko zesikhangiso” phezulu, sebenzisa ibha yokusesha ukuze uthole “ukulawula isisindo somzimba” bese uthepha okuthi “bonisa izikhangiso ezimbalwa ngalesi sihloko.” Futhi sesha “ukufaneleka,” “isisindo” kanye “nokudla” bese uvala izigaba eziningi ngangokunokwenzeka.
Ungathepha inkinobho “izilungiselelo zesikhangiso” phezulu ukuze ulungise ukuthi yiluphi ulwazi olusetshenziswa yi-Meta ukuze ikubonise izikhangiso. Ngaphansi “kolwazi lomsebenzi oluvela kozakwethu bezikhangiso,” ngitshele i-Meta ukuthi iyeke ukusebenzisa umsebenzi wami kwamanye amasayithi nezinhlelo zokusebenza ukuze ikhombe izikhangiso. Ngaphansi kokuthi “izigaba ezivame ukufinyelela kuwena,” ngisuse ezinye zezibikezelo ezithusayo ze-Meta mayelana nempilo yami, njengeholo lami lasekhaya. Futhi ngaphansi “kokukhangisa okusekelwe ezilalelini,” ngivimbe izikhangiso ezivela komagazini besifazane abambalwa abagxile ekunciphiseni isisindo ngokuthepha igama lomkhiqizo, kokuthi “kungenzeka uhlanganyele newebhusayithi yabo, uhlelo lokusebenza noma isitolo” bese “ngifihla zonke izikhangiso kulokhu. umkhangisi.”
Ngokuqukethwe okunconyiwe, thepha amachashazi amathathu ekhoneni eliphezulu noma elingezansi lokuthunyelwe okunconyiwe. Khetha okuthi “bonisa okuncane.”
