Ulwela ukwenza kahle kwebhizinisi? Cha – ubuhle bayo obubucayi manje obubalulekile



Akunangqondo ukuthi kungani iNingizimu Afrika osomabhizinisi zibungazwa ukuqina kwazo.

Uma kukhona, yibo abakhombise ngempela ukuvungama kwabo okumangalisayo, abaphuma njengamaqhawe ebusweni izifo eziwubhadane, load shedding, izingxabano zaseYurophu, ukuntuleka kwemisebenzi kanye nokufakwa ohlwini okumpunga. Futhi kubonakala sengathi abupheli ubunzima bomnotho abantu baseNingizimu Afrika ababhekana nabo nsuku zonke.

Ngokusho kwe-CEO ye-Momentum Corporate, uDumo Mbethe, lona umqondo kwezamabhizinisi osubizwa ‘ngobuhle bezinkinga’, udlula nje umqondo ‘wokuphumelela kwebhizinisi’.

E- Umfutho Ingxoxo yethimba ebiseSandton ngomhla ziyi-15 kuNdasa wezi-2023, uMbethe wachaza amabhizinisi asebenzisa izindlela ezintsha zokwenza ibhizinisi njengalawo akhombise ukusebenza kahle kakhulu ezimeni ezinzima.

FUNDA FUTHI: I-KPMG imemezela ophumelele umncintiswano we-Private Enterprise Tech Innovator e-Afrika

UMbethe uthe yikho okubahlukanisayo njengabaphazamisi bomphakathi nabaholi bangempela abaqinisekisa ukuthi bayasinda ngesikhathi somnotho wezwe owawunezinxushunxushu.

Amathuba okukhula

Ovumelana nale mizwa yisikhulu esiphezulu senkampani ye-fintech iCapital Connect, uSteven Heilbron, oweluleka ngokuthi abathengisi abancane nabasezingeni eliphakathi ababhekene nezinselelo zomnotho eziningi kufanele babheke izindlela zokubenza babe ngamathuba okukhula.

“Njengoba kungenazimpawu zokudamba kwesivunguvungu esikhona manje, abathengisi abancane nabasezingeni eliphakathi badinga ukukhomba izindlela zokuguqula izinkinga eziningi zanamuhla zibe ngamathuba okukhula.

“Ukushintshashintsha kokuthanda kwabathengi, amaphuzu amasha ezinhlungu ezimakethe kanye nobuchwepheshe obusafufusa konke kunikeza izindlela eziphoqayo zokuthi abathengisi bahlukaniseke baye ezimakethe ezintsha futhi bakhe imifudlana yemali eyengeziwe,” esho.

Eminyakeni embalwa edlule, abathengisi bakwazile ukuchuma naphezu kwezinselelo ezibangelwa ubhubhane lwe-Covid-19 kanye nemiphumela yalo.

Ngokocwaningo lwabathengisi olwenziwa yi-Capital Connect, u-60% wabaphenduli bahlukanise uhla lwemikhiqizo yabo, u-39% bandise ukunikezwa kwesevisi yabo ngaphezu kokujwayelekile, kanti u-17% bafake inketho yokuthenga nge-ecommerce ebhizinisini labo.

Khonamanjalo, uDion Chang, oyi-CEO ye-Flux Trends, uthe ukukhuphuka komnotho ongathinteki ngesikhathi sodlame sekudale izinhlobo ezintsha zamabhizinisi abathengisi abangazisebenzisa.

“Amathrendi azololongela imakethe eminyakeni embalwa ezayo ahlanganisa ezohwebo kwezenhlalo, umnotho wokwabelana nge-B2B, kanye nokulethwa okusheshayo kwamamayela wokugcina – konke kunikeza izindlela eziphoqayo zokuthi abathuthi bangaphambili bathole inzuzo,” esho.

FUNDA FUTHI: Umkhankaso omusha we-Standard Bank ubungaza amabhizinisi aseNingizimu Afrika aphumelele

Inkinga elandelayo

Izindlela ezifana nalezi ezizosisiza ukuthi sibhekane nenkinga elandelayo emakhadini. Asazi nje ukuthi lokho kungase kube yini okwamanje.

NgokukaRicardo Coppus, Imenenja ye-Operations Strategy and Process Transformation e-Deloitte e-Amsterdam, akusabuzwa ukuthi kuzoba khona yini inkinga entsha, kodwa nini.

“Amathuba avela ngezikhathi zobunzima, aletha amakhono amasha namamodeli ebhizinisi kanye nekhono lokuphonsela inselelo isimo esikhona,” esho.

Kungalesi sizathu umqondo wokuhamba kahle kwezinhlekelele uzoqhubeka ubambelele emphakathini wamabhizinisi wanamuhla.

“Lo mhlaba unzima ukubikezela kodwa ukunakekelana nokungena esintwini esihlanganyelwe yiyona ndlela yokuphumelela ohambweni lwethu oluya empumelelweni,” kuphetha uMbethe.