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Hlangana nebhiliyoni entsha kunazo zonke emhlabeni:

Amaphuzu Abalulekile
  • U-David Tran, indoda engemuva kwebhodlela lesoso eshisayo ku-pantry yakho, manje usephenduke usozigidi.
  • I-Sriracha isiphenduke isisekelo somndeni esishisekayo amashumi eminyaka kusukela yasungulwa – izalwa umbaleki waseVietnam.
  • Inkampani ye-condiment edumile iqanjwe ngomkhumbi ahamba ngawo ebalekela eVietnam. Lena indaba kaMnu Tran.
Umkhiqizo owodwa ukhuphule u-David Tran njengosozigidigidi ‘obaba kakhulu’ emhlabeni.

I-Sriracha yaziwa kabanzi emhlabeni wonke njenge-condiment yehlelo obekuyinsika emakhaya amashumi eminyaka, kodwa bambalwa kakhulu abazi ngombaleki waseVietnam olethe isoso ematafuleni abo esidlo sakusihlwa.

UMnu Tran, 77, uyena yedwa umnikazi we-Huy Fong, ibhizinisi lakhe aliqambe ngomkhumbi ahamba ngawo ebalekela iVietnam.
Uchaze uSriracha “njengesosi lesicebi esinenani labantu abampofu”, futhi manje usephenduke yena ngokwakhe.

Pho wakwenza kanjani?

Kusukela ekubalekeni kuya engcebweni

Ngokwesizinda samaShayina, uMnu Tran wazalelwa eVietnam, lapho agcina esebuthelwe eMpini yaseVietnam ngo-1970 njengompheki iminyaka emihlanu.

Umbono womndeni wakhe wokuguqula upelepele ube usoso wafinyezwa ngesikhathi uhulumeni wamaKhomanisi waseVietnam ehlasela abantu bohlanga lwamaShayina ngo-1978.

Kamuva wabaleka ezweni ngoDisemba 1978 enababaleki abangaphezu kuka-3,000 emkhunjini othwala impahla ebizwa ngokuthi i-Huey Fong.
Umkhumbi owawumthutha ukuze aqale impilo yakhe entsha wawuzoba igama lenkampani ayisungula, i-Huy Fong, ehambisana nophawu lwakhe lwezinkanyezi lwaseShayina, iqhude.

Ngemva kokuhlala izinyanga eziyisithupha ekamu lababaleki laseHong Kong, wanikezwa indawo yokukhosela e-United States eBoston, eMassachusetts ngaphambi kokuba azinze eLos Angeles.

Inqwaba yamabhodlela e-Sriracha.

Amabhodlela e-Sriracha e-hot sauce asephenduke into yasendlini emhlabeni jikelele. Umthombo: I-AAP / AP / Nick Ut

“Ngifike phansi [in LA] ngesonto lokuqala likaJanuwari ngo-1980,” kusho uMnu Tran etshela iNew York Times.

“NgoFebhuwari, ngangisenza isoso.”
Ngaphambi kokuthi i-Sriracha ibe isisekelo sasekhaya, uMnu Tran nomndeni wakhe bagxumela emabhayisikili futhi bahambisa amabhodlela abo esoso okuqala apakishwe ezitsheni zokudla zezingane ezigaywe kabusha ezitolo nasezindaweni zokudlela ezincane.
“Le sosi ngenzele umphakathi wase-Asia,” esho.

“Ngangazi, ngemva kokuba abaseVietnam sebezinze kabusha lapha, ukuthi bazofuna isoso yabo eshisayo ye-pho yabo … Kodwa ngangifuna into engangingayithengisa ngaphezu kweVietnam.”

Umuntu umi efektri.

U-David Tran usebenzisa upelepele omusha ostakiwe efekthri yakhe ese-LA – futhi kuncane kakhulu – ukuze akhe isoso yakhe ayintandokazi emhlabeni wonke, i-Sriracha. Umthombo: U-Getty / Gina Ferazzi

Yini ekusoso?

Upelepele, isixha sikagalikhi, ushukela kanye nosawoti kanye noviniga ohlutshiwe. Igqekezwe ebhodleleni lepulasitiki, lagqitshwa ngesivalo sokukhama esiluhlaza futhi lisethwe ngentengo engabizi kakhulu.

Kodwa naphezu kwesidingo esikhulu kanye nesifiso sokwenza inzuzo ethe xaxa, uMnu Tran utshele i-Vice Munchies eshicilelwe ukuthi akakaze nangelilodwa ilanga akhuphule inani lentengo ye-Sriracha.

Umgomo wakhe wawuhlala njalo “ukwenza isoso lesicebi ngentengo yomuntu ompofu”.
Imvelaphi yesoso ingalandelelwa emuva emashumini eminyaka ngaphambili, ngo-1949, kowesifazane owayehlala edolobheni laseThailand elibizwa ngokuthi iSi Racha. Le sosi wayiqamba ngegama ledolobha lakubo.
I-Thai Sriracha yaziwa ngokuba mnandi, izacile futhi ithambile.

“Ngiyazi ukuthi akuyona i-Thai Sriracha,” kuphendula uMnu Tran. “YiSriracha yami.”

Idume kangakanani?

I-Huy Fong Foods manje isilinganiselwa ku-US$1 billion ($1.5 billion), ngokusekelwe ekuthengisweni okulinganiselwa ku-US$131 million ($199 million) ngo-2020, ngokusho kwe-IBISWorld.
Kunamabhodlela e-Sriracha ayi-18,000 enziwa njalo ngehora. I-sauce iqoshiwe . Ungakwazi ukuthwala ezinye ngo .
Abantu bahlanganisa ; kukhona inqwaba yamakhasi abalandeli be-Facebook – .

Ngenkathi ukukhiqizwa kwaqala esakhiweni esincane e-LA’s Chinatown, inkampani kaMnu Tran yagcina isingumdondoshiya ngokwayo, ingenazo izikhangiso futhi ithembele kuphela emlonyeni ukuze ibe isoso lesithathu elithandwa kakhulu e-US.

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