Riaan ISwitzerland iyizwe elincane elingaziwa ngezinto eziningi kakhulu. Inoshizi wayo, amabhange, izintaba, ukungathathi hlangothi, amawashi, imimese yawo kanye noshokoledi wayo.
Uma noma yikuphi kwalokhu kusongelwa – kusongelwa ngokunikezwa kwamasiko, okungukuthi – qaphela! AmaSwitzerland azithatha ngokungathi sína lezi zinto.
Yilokho okwenza kube nezinkinga ezimbili zakamuva, enye emayelana nokulebula ushizi we-gruyere kanye nokupakishwa kwamashokoledi e-Toblerone. (Mhlawumbe wacwayiza futhi wabageja.)
Ake siqale nge-gruyere.
I-Opinion Columnist
Nicholas Goldberg
U-Nicholas Goldberg usebenze iminyaka engu-11 njengomhleli wekhasi lokuhlela futhi ungumhleli wangaphambili wekhasi le-Op-Ed kanye nesigaba Sombono WangeSonto.
UGruyere, njengoba i-“Oxford Companion to Cheese” ikubeka, “iphakathi koshizi omkhulu kunabo bonke.” Ihlelwe e-La Gruyère, isifunda esingekude nomngcele we-French-Swiss, lapho ikhiqizwa khona cishe iminyaka eyi-1,000. Ushizi oshelelayo, omnene, oqinile, wenziwa ngobisi lwezinkomo olungagayiwe oluzulazula emadlelweni amahle ezintabeni kusetshenziswa izindlela eziqinile zendabuko ezadluliselwa ezizukulwaneni ngezizukulwane.
Kodwa emashumini ambalwa eminyaka edlule wenziwe kwenye indawo futhi. Futhi amaSwiss awajabulile ngakho, kanjalo nomakhelwane babo eFrance.
Indaba ephambi kweNkantolo yesi-4 Yesifunda Yokudlulisa Amacala ekuqaleni kwale nyanga bekuwukuthi abenzi bakashizi baseMelika eWisconsin, e-Idaho nakwezinye izindawo bangaphakathi kwamalungelo abo okwenza nokulebula ushizi ngaphansi kwegama elithi gruyere – noma sebeneminyaka engamashumi ambalwa benza lokho, abalandeli ngokuqinile umthetho wendabuko. inqubo futhi ushizi abawuthengisayo awuveli e-La Gruyère noma e-La Gruyère eseduze.
Abenzi bakashizi baseSwitzerland nabaFulentshi bathe, yebo, akunjalo. Kungakhathaliseki ukuthi ungubani!
AbaseMelika bona, bathi abaseYurophu kufanele bazipholele futhi bazilawule. Igama elithi gruyere lijwayelekile, njenge-bologna noma i-frankfurters.
Akekho olindele ukuthi i-bologna ivele e-Bologna.
Manje kuyiqiniso ukuthi le ngxabano ayinakho ukubaluleka kwempi yase-Ukraine noma inkinga yesimo sezulu eqoqayo.
Kodwa kwathatha ukunaka kwami. Abenzi bakashizi obabayo balwa impi yolwandle! Futhi kunenani elifanele likashizi elisengozini. Amakhilogremu ayizigidi eziyisikhombisa e-gruyere angeniswa evela eSwitzerland ngo-2020 futhi cishe amakhilogremu angu-40,000 e-French gruyere adayiswa e-US ngo-2016, ngokusho kwenkantolo yamacala. Izigidi ezengeziwe zamaphawundi alokho okubizwa ngokuthi i-gruyere akhiqizwa e-US
Ekupheleni, abenzi bakashizi baseMelika bawine usuku. Baqale bakholisa i-US Patent and Trademark Office, kwase kuba yinkantolo yesifunda yombuso futhi ekugcineni ngenyanga edlule inkantolo yesine yeSiyingi sokudluliswa kwezikhalazo ukuthi igama elithi “gruyere” seliyinto evamile. Ngaphansi komthetho, lokho kusho ukuthi uma abathengi base-US bengena esitolo futhi becela i-gruyere bayaqonda ukuthi uhlobo kashizi – hhayi ushizi owenziwe endaweni ethile.
Kodwa ngizophumela obala ngithi ngicabanga ukuthi leyo yindlela nje engalungile yokubheka udaba.
Kunesimiso esisengozini. Ushizi wabo, hhayi owethu. Kuyisiko labo.
Ngokuvamile, abantu baseMelika bayaqonda ukuthi i-champagne ivela endaweni yewayini ye-Champagne eFrance, nokuthi uma ivela kwenye indawo, kufanele ibizwe ngokuthi “iwayini elicwebezelayo.”
Ushizi we-Roquefort ube negama elivikelayo ngaphansi kwemithetho yase-US kusukela ngo-1953. Ushizi we-Parmigiano Reggiano nawo uthola uphawu lwesitifiketi olufana nalolo amaSwitzerland nama-French ayelufuna nge-gruyere. Lezo zimpawu zenza kube nzima kakhulu kwabanye ukuhlanganisa igama.
Ngakho-ke yini i-gruyere – isibindi esinqunyiwe? Kungani ingakufanelekeli nokuvikelwa?
Ukuvumela igama ukuthi lisetshenziswe yinoma yimuphi umenzi kashizi omdala ngoba sekuyinto ejwayelekile kuwumqondo oyindilinga. Vele abantu baseMelika abayihlanganisi i-gruyere kuphela nezintaba zase-Europe – ngoba amashumi eminyaka baye babona i-gruyere evela e-Wisconsin nakwezinye izindawo emashalofini ezitolo ezinkulu. Manje lokho kufakwa kwebhrendi okungamanga sekuyisizathu sokuqhubeka nokukhohlisa.
Kimina kubonakala sengathi iminyaka eyinkulungwane kufanele ibalwe ngokuthile. Amazinga abalulekile; amasiko anendaba; amagama anendaba. Uma abenzi bakashizi base-US befuna ukwenza ushizi ofanayo, akekho obavimbayo. Kodwa akufanele benze sengathi i-gruyere.
Kodwa KULUNGILE, ngokwanele mayelana noshizi. Ake siqhubekele kwenye ingxabano ngefa lamasiko laseSwitzerland.
Ngalesi sikhathi udaba ushokoledi. Ngokuqondile, ushokoledi we-Toblerone.
I-Toblerone yasungulwa eminyakeni eyi-115 eyedlule ngumkhiqizi waseSwitzerland ogama lakhe linguTheodor Tobler. Oshokoledi baziwa kakhulu nalelo zwe kangangokuthi iphakethe labo lihlanganisa nomfanekiso wefulegi lezwe kanye nentaba yaseSwitzerland eyingqophamlando, iMatterhorn. Oshokoledi baze bamise okwe-Matterhorn, uhlobo.
Kodwa manje, umenzi kashokholethi usenqume ukukhipha omunye womkhiqizo wakhe kashokoledi ngaphandle kwezwe. Ithunyelwa eBratislava, inhloko-dolobha yaseSlovakia, lapho amaholo ephansi futhi, okungenzeka ukuthi, ukwenza ushokoledi ishibhile.
Ubani owathatha isinqumo esinjalo? Umnikazi wamanje we-Toblerone – I-Mondelēz International, i-Illinois-based conglomerate futhi ephethe i-Oreos, i-Trident gum, i-Tang futhi, kuze kube muva nje, i-Philadelphia Cream Cheese. (Hey, ingabe lokho kwenziwa ngempela ePhiladelphia?)
Ngeshwa iMondelēz, imithetho yezwe maqondana “neSwissness” ivumela izimpawu zezwe ukuthi zisetshenziselwe ukukhuthaza ushokoledi kuphela uma I-100% yobisi lomkhiqizo kanye nama-80% wezinye izinto zawo zithathwe eSwitzerland.
Ngakho ngesonto eledlule inkampani yamemezela ukuthi ukuhambisana nomthetho waseSwitzerland, isithombe seMatterhorn nefulegi lezwe sizosuswa ebhokisini likashokoledi.
Lolu daba alungitholi ngisebenza njengesiphetho se-gruyere, kodwa kufanele ngivume ukuthi ngadumala lapho ngizwa ukuthi ushokoledi wami waseSwitzerland wawenziwa eSlovakia yinhlangano yaseMelika.
Ziningi izinzuzo zokuhwebelana kwembulunga yonke, ngokungangabazeki. Kodwa ngesikhathi esifanayo, ukuhwebelana kwezizwe ngezizwe, ezohwebo nokuhlangana kunezinkinga zakho.
Okokuqala amaMelika athatha i-gruyere. Manje u-Toblerone usehlele eBratislava. Futhi cha, ngerekhodi, i-Philadelphia Cream Cheese yayikhona akakaze asuke ePhiladelphia.
