Riaan Abasebenzi be-FPMar 20, 2023 19:07:46 IST
I-Snap Inc. kanye ne-YouGov, inkampani yomhlaba wonke yocwaningo lwemakethe olusekelwe ku-inthanethi kanye nokuhlaziya idatha, bakhiphe okutholakele ocwaningweni lwabo oluhlanganisiwe ukuze bahlole izimo zengqondo zamakhasimende kanye namathrendi abalulekile enza isizukulwane sedijithali sijabule.
Ngokwemiphumela yokuvota, abasebenzisi be-inthanethi abangu-4 kwaba-5 eNdiya babona i-Snapchat njengendawo ejabulisayo nejabulisayo. Amaphesenti angu-97 wabasebenzisi ahlonza amagama athi Happy, Fun, Creative, noma Trendy nge-Snapchat, futhi amaphesenti angu-87 abheka i-Snapchat njengenkundla “engcono kakhulu” phakathi kwabaqhudelana nayo yokusebenzisa amalensi/izihlungi zokudala nokwabelana ngezikhathi ezikhethekile/ezijabulisayo nabathandekayo.
Ngokusho kwendaba, izibuko zokuthenga ze-AR ze-Snapchat zivuse ilukuluku elikhulu phakathi kwabasebenzisi. Lezi zibuko zokuzama zinikeza ulwazi lwabo lokuthenga umdlalo wokudlala, okubavumela ukuthi bathole izimpahla ezintsha nezibalulekile ngendlela ejabulisayo newusizo. Ngaphezu kwalokho, ukuthenga ngamalensi e-AR kusiza ekuthatheni izinqumo, abasebenzisi abangu-4 kwaba-5 bethi mancane amathuba okuthi babuyise izingubo uma bengazama kuqala.
Inhlolovo yayihlanganisa inani elilinganayo labafana namantombazane aphakathi kweminyaka engu-18 nengu-29. Inhlolovo yayihlanganisa abaphendulile abavela emadolobheni angu-17, okuhlanganisa namadolobha eSigaba 1 njengeDelhi, iMumbai, iKolkata, ne-Bangalore, kanye namadolobhana aseSigabeni sesi-2 njengeBhopal. , Surat, Patna, kanye neKanpur.
Imikhosi iyingxenye ebalulekile yesiko lamaNdiya, futhi amaNdiya ayakujabulela ukusebenzisa izibuko ukuze athumele imikhonzo kubathandekayo bawo. Ngokocwaningo, amaphesenti angu-80 abasebenzisi athanda i-Snapchat ngokuchitha amaholide nabathandekayo, futhi amalensi e-AR ayisici esiphezulu se-Snapchat sokugubha amaholide nemicimbi ekhethekile.
U-Deepa Bhatia, uMphathi-Jikelele, i-YouGov India, ubeke amazwana ngokusebenzisana kwenhlolovo ne-Snapchat kanye nezitayela zamanje zabathengi. “Ucwaningo lwethu lubonisa ukuthi, uma kuqhathaniswa nabasebenzisi benkundla yezokuxhumana, abasebenzisi be-Snapchat maningi amathuba okuthi babelane ngezindaba zomuntu siqu nezithombe, futhi bajabulele ukungeza izihlungi nokusebenzisa amalensi uma kukhulunywa ngezithombe,” kusho yena. Abasebenzisi be-Snapchat bathanda ikhono lokusebenzisa izihlungi eziqanjiwe nezingilazi. Kodwa-ke, ihamba ngaphezu kwalokho kubathengi. Abantu abaningi babona inkundla njengendlela yokuxhumana nomphakathi wabo futhi bajabulele amaholide nababathandayo.”
“Kwa-Snapchat, umgomo wethu uwukuthuthukisa ubudlelwano bangempela nabangane, umndeni, kanye nomhlaba, futhi sinikeze abakwa-Snapchatter amandla ukuze baphile okwamanje futhi bajabule ndawonye,” kusho u-Kanishk Khanna, uMqondisi, i-Media Partnerships ye-APAC, i-Snap Inc. Kuhle kakhulu. ukubona i-Snapchat isebenzisa ubuchwepheshe be-AR obusha bomlayezo obonakalayo ukusiza ukwabelana ngentokozo kulo lonke elaseNdiya.
Ngokusho kwabaphenduli kwinhlolovo, i-Snapchat iveza ithemba futhi idlala indima ebalulekile ekuxhumaniseni amabhizinisi nabathengi. Lokhu kufezwa ngezindlela ezijabulisayo nezinemfashini ezisiza ekutholweni kwezimpahla ezintsha nezifanelekile.
Ikhono lokukhuluma ngokukhululekile ku-inthanethi libalulekile ekukhuthazeni injabulo phakathi kwabasebenzisi. Ngokocwaningo, amaphesenti angu-63 abasebenzisi be-Snapchat bazizwa bephephile lapho babelana ngezindaba nezithombe kuhlelo lokusebenza. Lo muzwa wokuzethemba uvumela abasebenzisi ukuthi baziveze ngobuciko, bajabule, futhi bakhe ubuhlobo obuqinile nabangani nomndeni.
I-Snapchat yenze le nhlolovo ne-YouGov India kulandela ukukhishwa kwe-Digital Well-Being Index (DWBI) ukuze iqonde ukuphepha kwedijithali kwe-Gen Z, lapho i-India ithole khona amaphuzu aphezulu e-DWBI angu-68. Zombili imiphumela yocwaningo igqamisa indlela intsha edijithali yase-India. iyachuma endaweni ephephile nejabulisayo.
