Riaan Xhumana nabaholi abaphambili bamageyimu e-Los Angeles ku-GamesBeat Summit 2023 ngoMeyi 22-23. Bhalisa lapha.
Imidlalo Yamaphuphoumenzi womdlalo weselula oshisa izikhotha i-Royal Match, unehhovisi lakhe lokuqala lamazwe ngamazwe e-London ukusekela ukwanda komhlaba.
I-Dream Games ese-Istanbul ikhule ngokushesha, njengoba inkampani ithi manje isingezinye zezinkampani ezizimele ezibaluleke kakhulu zegeyimu yeselula. Emuva ngo-2021, I-Dream Games iqoqe amaRandi ayizigidi ezingu-155 ngenani elilinganiselwa ku-$1 billion. Manje isiqoqe amaRandi ayizigidi ezingama-470 kuze kube manje, ngenani lamaRandi ayizigidi eziyizinkulungwane ezingama-2.75.
Le nkampani futhi ikhulisa ithimba layo lobuholi, iqasha owayeyinkosi yezokukhangisa u-Richard Hocking njengesikhulu esiphezulu kwezokukhangisa kanye nowayeyisikhulu se-Google kanye neNkosi u-Anju Sethi njengesikhulu sabantu ukuze kusheshiswe ukukhula kwayo.
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Yasungulwa eminyakeni emithathu nje edlule, ukukhishwa kokuqala kwe-Dream Games’ i-Royal Match yakhe isisekelo sabalandeli abathembekile nabazinikele ezigidini emhlabeni jikelele, ehlala njalo ibalwa njengomdlalo wesithathu ophezulu owenza imali eningi e-US nase-United Kingdom.
“Njengenkampani, sinezinhlelo zokukhula ezifisayo, futhi ukuvulwa kwehhovisi lethu laseLondon kuphawula isigaba esilandelayo kulolu hambo,” kusho uSoner Aydemir, oyi-CEO ye-Dream Games, esitatimendeni. “Umgomo wethu uwukukhulisa umlando wethu emhlabeni wonke futhi sifinyelele ithalente elihamba phambili embonini ukuze sibe enye yezinkampani zokuzijabulisa ezihamba phambili emhlabeni. ILondon iyisikhungo esihamba phambili sokudala e-Europe esinomphakathi wokuzijabulisa ophilayo, ikhaya lamathalente asezingeni eliphezulu kanye nabanye ozakwethu ababaluleke kakhulu, ngakho-ke sijabule ngokuba nesizinda esisha lapha.”
Wanezela, “Sijabule futhi ukwamukela u-Richard no-Anju, bobabili abaqashwe kahle kakhulu nababalulekile be-Dream Games, njengoba sigxile ekukhuliseni inhlangano yethu enamandla e-London nase-Istanbul. Baletha ulwazi olukhethekile nobuchwepheshe eqenjini ngolwazi lwabo olubalulekile emikhakheni yemidlalo nobuchwepheshe.”
U-Hocking phambilini wayeyinhloko yezokukhangisa emhlabeni wonke kwa-King, engamele inhlangano yezokukhangisa emhlabeni wonke, okuhlanganisa nokukhula kanye namaqembu ezokuxhumana okumaketha. Ngaphambi kwalokhu, uchithe iminyaka eyi-12 e-Starcom, lapho akha khona futhi waklelisa iqembu le-Starcom Mediavest’s Performance Marketing.
Ngabuza ukuthi kungani inkampani idinga ihhovisi eLondon.
“Siqasha kulo lonke elaseLondon nase-Istanbul, okungeza kakhulu ekubalweni kwethu kwe-160. Silindele ukushaya i-250 ekupheleni konyaka,” kusho u-Aydemir ku-imeyili eya ku-GamesBeat. “Kwezemidlalo, amahhovisi abaluleke kakhulu kunezinye izimboni eziningi. Kufanele uthole izinto eziningi ngesikhathi esisodwa, kusukela ekuklanyweni nasekuxoxeni izindaba kuye kwezokumaketha kanye nezinsimbi zegeyimu, kanye nokusebenzisana – okudinga ukubambisana okukhulu, ikakhulukazi lapho ukhula ngokushesha. “
“Kuyilungelo ukujoyina i-Dream Games ngesikhathi esijabulisa kangaka.” kusho uHocking, esitatimendeni. “Sekuyisikhathi eside ngilithanda izinga leRoyal Match nendlela iqembu elikwazi ngayo ukuguqula uhlobo lwendida. Ukuzibophezela kwabo ekudaleni ulwazi lwabadlali abaphambili ngokukhalaza okuqhubekayo kukhuluma ngokuthi kungani iRoyal Match ikhule ngokushesha kangaka futhi yaba umdlalo weselula ohamba phambili emhlabeni jikelele. “
USethi uchithe iminyaka engu-20 eqhuba izinhlangano zabantu kuzo zonke izimboni zemidlalo, ezobuchwepheshe, nezinye. Waziwa ngokushayela amasu abantu nolwazi lwabasebenzi ezinkampanini ezifana neKing, Google, Tesco nokunye.
“Ngijabule kakhulu ukujoyina i-Dream Games njenge-Chief People Officer ohambweni lwayo olumangalisayo kwezokuzijabulisa,” kusho uSethi esitatimendeni. “E-Dream Games, siyazi ukuthi abantu bethu bangamandla ethu amakhulu, futhi siyaziqhenya ngendawo yokudala, enenjongo, nethembekile esibadalele yona. Sifuna ukuphakamisa nokukhulisa ithalente lethu ukuze lifinyelele emandleni abo aphezulu. Ngigqugquzelwe yilo mbono futhi ngizizwa nginelungelo lokukwazi ukufaka isandla kuwo.”
“I-Dream Games iyisibonelo esihle sama-IP amageyimu eselula asezingeni eliphezulu angafinyelelwa,” kusho uSofia Dolfe, uzakwethu ku-Index Ventures, ku-imeyili eya ku-GamesBeat. “Isicoco sabo sokuqala, iRoyal Match, singezingoma ezintathu ezihamba phambili emhlabeni wonke futhi silindele ukuthi sibe umnyombo we-franchise ehlala iluhlaza ezojabulisa amashumi ezigidi zabantu emhlabeni wonke eminyakeni ezayo.
Wengeze wathi, “Sijabule ukwamukela i-Dream Games eLondon, njengoba iqhubeka nokwanda kwayo emhlabeni jikelele. Idolobha elinomlando omude wemidlalo kanye nomthombo omuhle wethalente, njengoba kuboniswa abaqashi babo bokuqala ababili e-London, owayeyinkosi yezokukhangisa u-Richard Hocking ojoyina njengeSikhulu Esiphezulu Sokumaketha kanye nesikhulu sangaphambili se-Google kanye neNkosi u-Anju Sethi, omusha wenkampani. Umphathi Omkhulu Wabantu. “
Isivumokholo se-GamesBeat lapho kuhlanganisa imboni yegeyimu “lapho uthando luhlangana khona nebhizinisi.” Kusho ukuthini lokhu? Sifuna ukukutshela ukuthi izindaba zibaluleke kanjani kuwena — hhayi nje njengomenzi wezinqumo esitudiyo segeyimu, kodwa futhi njengomlandeli wemidlalo. Kungakhathaliseki ukuthi ufunda izindatshana zethu, ulalela ama-podcasts ethu, noma ubukela amavidiyo ethu, i-GamesBeat izokusiza ufunde mayelana nomkhakha futhi ujabulele ukuhlanganyela nawo. Thola Okufingqiwe kwethu.
