Riaan NgoMashi 11, kwethulwa uhlelo lokusebenza olusha lwaseMalaysia. Ngokungafani namanye ama-superapp esiwazi, lena ihluke kancane, njengoba ingekho mayelana nokulethwa kokudla, i-e-hailing, noma okufanayo.
Lena imayelana nezemidlalo, yingakho ukwethulwa kwayo bekuphethwe nguHannah Yeoh, uNgqongqoshe wethu Wentsha Nezemidlalo.
Idalwe ngu Umphakathi we-AFAi-AFA Superapp iwuhlelo lokusebenza lomphakathi oluhlose ukuxhuma abantu ngezemidlalo, equkethe amathuluzi okuhlela imisebenzi kalula, ukuphatha ama-RSVP, izindawo zokubhukha, nokuningi.
Abanye bangase bacabange ukuthi lokhu kuzwakala kufana nohlelo lokusebenza lokubhukha indawo lwe-AFA oseluvele lukhona, futhi bazobe beqinisile. I-AFA Community ngokwayo iyilungu elingaphansi Kwabasubathi Babadlali (okulapho i-AFA ivela khona) abaphathi, abadale uhlelo lokusebenza lokubhukha indawo.
Ngakho, kungani le superapp entsha?
KuSamuel Siew, i-CEO ye-AFA Community, indaba iqala kusukela ngo-2018. Ngaleso sikhathi, wayesebenza ne-Football Association of Malaysia (FAM). Lapho, wakha uhlobo olusha olubizwa ngokuthi ‘SupaRimau’ Charter.
Lolu hlobo luzovumela zonke izikhungo zebhola lezinyawo ukuthi zibhalise abadlali bazo ohlelweni futhi zijabulele amalungelo avela kozakwethu bomkhiqizo be-FAM.
Ngokusho kukaSamuel, lolu hlelo lwathatha izinyanga ezintathu kuphela ukwakhiwa, futhi lwakhula lwathatha abadlali abangaphezu kuka-100,000 ngonyaka kuphela.
“Ngangazi ukuthi kuzoba namandla okuphindaphinda lokhu kuyo yonke imboni yezemidlalo,” enquma.
Umbono waqalwa isikhashana, kwathi ekuqaleni kuka-2022, wabuyela eMalaysia ngemuva kokusebenza eLondon esebenza neTrain Effective — uhlelo lokusebenza lukaRio Ferdinand, owayengumdlali webhola waseNgilandi owayengumdlali webhola.
NgoJulayi, waxhuma noRaymond no-Edwin, abakha uhlelo lokubhukha indawo lwe-B2B AFA. Laba abathathu baqale ukukhuluma ngokuthi i-superapp yezemidlalo ingasiza kanjani ukukhulisa umphakathi wezemidlalo endaweni.
“Abantu abathanda imidlalo bazobe benza imisebenzi njalo,” kusho yena. “Umbono omkhulu enganginawo kwakuwukwengeza ukubaluleka kokuhlangenwe nakho kwabo nokwandisa lowo mphakathi. Ezemidlalo zithinta abantu phela.”
Kusukela kuhlelo lokusebenza lwe-B2B kuya kuhlelo lokusebenza oluphezulu
I-AFA yaqalwa nguRaymond, onesipiliyoni sokusebenzisa izikhungo zemidlalo, kanye no-Edwin.
Yena no-Edwin, kanye nabanye abangani, babehlela imidlalo ye-badminton yezenhlalo masonto onke futhi kungalesi sikhathi lapho babona khona izikhala ezimbalwa.
Kokukodwa, abadlali babevame ukuxhumana nezinkundla ezimbalwa ngaphambi kokuba bathole etholakalayo ukuze bayibhukhe. Abanikazi bendawo nabo bavame ukukuthola kuyinselele ukuvikela izimali zokubhukha noma ukuphatha ubuqotho bezezimali babasebenzi babo.
Ngakho-ke, bakha uhlelo lokusebenza lwe-B2B oluvumela ubudlelwano nokungena nabanikazi bezindawo zezemidlalo ngokunikeza izixazululo ezine ezibalulekile zokuzenzakalela—uhlelo lokubhuka, izinhlelo zokukhanyisa ze-IoT, umshini wokuthengisa nezisombululo zekhiyoski, kanye nohlelo lwe-POS lokuphatha izinto.
Lapho uSamuel engena esithombeni, lolo hlelo lokusebenza lwase lukhulile eminyakeni emibili ngaphansi kobuholi bukaRaymond no-Edwin.
Bekholelwa ukuthi umqondo we-superapp ungangena kahle ohlelweni lwendalo olukhona lwe-AFA, bahlanganisa ulwazi lukaSamuel nomthelela ovela endaweni ephansi yebhola lezinyawo nezinsiza zikaRaymond kanye no-Edwin.
NgoSepthemba 2022, uSamuel wayesebenzela ukwakha i-AFA Superapp ngomklami we-UI/UX. NgoNovemba 2022, kwazalwa umphakathi we-AFA.
Mayelana nohlelo lokusebenza
Uma kuqhathaniswa neyandulelayo, i-superapp entsha ibheke kubathengi, ivumela abasebenzisi ukuthi bameme abangani ngezici ezisuselwe emsebenzini. Lokhu kuzobaluleka kubanikazi bezindawo abafuna ukugcina abasebenzisi asebevele benza ukubhuka okuvamile ngohlelo lokusebenza.
“Inhloso enkulu ye-AFA Superapp igxile ekudaleni nasekujoyineni imisebenzi,” kuchaza uSamuel. “Umgomo wethu uwukukala inani lemisebenzi edalwe ngohlelo lokusebenza ukuze ukusetshenziswa kungasaboshelwa ekubhukheni kwendawo kuphela.”
Njengohlelo lokusebenza olugxile emphakathini, luhlose ukubandakanya abasebenzisi ngokusebenzayo nokuletha abantu ndawonye, okuhlanganisa abantu abaningi abaqalayo kwezemidlalo ukuze benze abangani abasha. Uhlelo lokusebenza futhi lithemba ukwenza lula inqubo yokuthola imisebenzi, amakilasi, abaqeqeshi, nokunye okunjalo.
Abasebenzisi bangasebenzisa i-e-wallet ye-AFA yohlelo lokusebenza ukwenza izinkokhelo eziqondile.
I-AFA Venue Booking App yangaphambili izovuselelwa ibe yi-AFA Superapp entsha futhi yenziwe itholakale ku-iOS Apple Store naku-Google Play Store.
Ngesikhathi sokubhala, kulokho esikubonayo, uhlelo lokusebenza alukabuyekezwa okwamanje.
Ukwesekwa kuhulumeni nasemazingeni aphansi
U-Hannah Yeoh naye ubesemcimbini wokwethulwa kwe-AFA Superapp ngoba i-AFA empeleni isekelwa uMnyango Wentsha Nezemidlalo waseMalaysia, njengoba inkundla yayo isiza ukwenza izikhungo zezemidlalo zikahulumeni zifinyeleleke kalula.
Ngaphandle kwalokho, i-AFA ikhuthaza ukuthi kube sobala ekuphathweni kwezimali eziqoqwa yizikhungo zemidlalo.
Lokhu kusekelwa kuhamba ngazo zombili, njengoba idatha eqoqwe yi-AFA njengenani labantu abakhuthele kwezemidlalo kulo lonke idolobha nesifunda izosiza inkonzo ukuthi yenze izinqumo ezinolwazi.
NgokukaSamuel, lokhu kubambisana kuqhamuke nohlelo lwe-Institut Sukan Negara (ISN), engaphansi koMnyango Wentsha Nezemidlalo, lapho bethula iSigaba Sokuqala sohlelo olusha lobuchwepheshe bezemidlalo oluzoqala ngo-2020.
Ngaphandle kokusekelwa kukahulumeni, i-AFA ifuna nokuxhaswa ngezimali nge-equity crowdfunding (ECF).
“I-AFA ibivele inenzuzo ngaphambi kwalokhu ngokubhukha, ukubhaliswa kwesoftware okuvela kubathengisi bendawo, kanye nokuphathwa kwezindawo,” kuchaza uSamuel. “Izimali esiziqongelela manje ngezokwandisa izici zomkhiqizo wethu nezinye izinjongo zokwandisa izimakethe.”
Imodeli ebuyekeziwe yokwenza imali ye-AFA ibandakanya izigaba ezintathu eziyinhloko. Izindleko zokubhukha nezokubhalisa ezivela ezindaweni, imodeli yobulungu obuyi-premium evela kubasebenzisi, kanye nokukhangisa nobambiswano.
Ithimba likholelwa ukuthi i-ECF iyindlela engcono kakhulu yokuvulela umphakathi amathuba okutshala imali, njengoba amehlo alo egxile ku-IPO.
“Lokhu kuhambisana nomqondo othi ‘Ngomphakathi, umphakathi’,” kwengeza i-AFA Community CEO. “Sivulekele ukubheka ezinye izindlela zokuqongelela imali esikhathini esizayo.”
Ukuhlanganyela nezindawo
Ekuqaleni, kwakuyinselele ukuthi i-AFA ikholise abaqhubi bezikhungo zezemidlalo ukuthi ukwenza idijithali kuyikusasa.
“Sibhekane nokuphikiswa ngabasebenzi bendawo ikakhulukazi ngoba bebesakhululekile ngendlela yokubhuka izincwadi nepeni,” kusho uSamuel.
Kodwa-ke, lo mqondo washintsha ngemva kwe-MCO, njengoba amabhizinisi manje ayazi ukuthi kufanele avulekele izinguquko kanye nobuchwepheshe ukuze aphile futhi aphumelele.
Njengoba uSamuel asho, “Ungathi sifike ngesikhathi esifanele!”
Njengamanje, i-AFA isebenza nezindawo zezemidlalo ezingu-95 futhi itholakala ezifundazweni ezingu-11 kulo lonke elaseMalaysia: Kuala Lumpur, Selangor, Johor, Malacca, Penang, Terengganu, Kelantan, Perak, Kedah, Sabah, naseSarawak.
Ngaphandle kwalokho, ithimba le-AFA lihlela nokwandisa ukufinyelela kwalo ngaphesheya kweMalaysia ukuze lixhumane nabathandi bezemidlalo kanye nemiphakathi emingceleni.
- Funda kabanzi mayelana no AFA lapha.
- Funda ezinye izindatshana esizibhalile mayelana neziqalo zaseMalaysian lapha.
Ikhredithi Yesithombe Esifakiwe: Umphakathi we-AFA
