Riaan 
Ikhomishana Yokuncintisana ishicilele imigomo yereferensi esalungiswa ye-Media and Digital Platforms Market Inquiry ngokusekelwe embonweni wayo wokuthi izinkundla zemidiya yedijithali ezisabalalisa okuqukethwe kwezindaba zingaba nezici zemakethe ezithiya, ezihlanekezela, noma ezikhawulele ukuncintisana futhi zibe nemithelela emibi ezindabeni. umkhakha wezindaba eNingizimu Afrika. Ikhomishana ithi lokhu kungalingani kungaba nomthelela ekukhokhweni okufanele kokuqukethwe kanye nokusimama kobuntatheli obuzimele. I-Media and Digital Platforms Market Inquiry (MDPMI) yasungulwa ngokweSigaba 43B(1)(a) soMthetho Wezokuncintisana futhi ngokwekhomishini isekelwe…
Ikhomishana Yokuncintisana ishicilele imigomo yereferensi esalungiswa ye-Media and Digital Platforms Market Inquiry ngokusekelwe embonweni wayo wokuthi izinkundla zemidiya yedijithali ezisabalalisa okuqukethwe kwezindaba zingaba nezici zemakethe ezithiya, ezihlanekezela, noma ezikhawulele ukuncintisana futhi zibe nemithelela emibi ezindabeni. umkhakha wezindaba eNingizimu Afrika.
Ikhomishana ithi lokhu kungalingani kungaba nomthelela ekukhokhweni okufanele kokuqukethwe kanye nokusimama kobuntatheli obuzimele.
I I-Media and Digital Platforms Market Inquiry (MDPMI) yasungulwa ngokweSigaba 43B(1)(a) soMthethosisekelo Umthetho Wokuncintisana futhi ngokusho kwe ikhomishini kusekelwe ukubaluleka komshini wokunyathelisa oxhaswe ngokufanelekile ukuze kuthuthukiswe intando yeningi esebenza kahle ehlanganisa ukuhlukahluka kwemibono evela kumabhizinisi amancane abezindaba kanye nabezindaba okuphethwe abantu ababencishwe amathuba ngaphambilini.
Lolu phenyo luzohlola futhi lunqume uhlobo nezinga izinkundla zedijithali ezithinta ngayo umkhakha wezindaba eNingizimu Afrika futhi zizogxila kakhulu kulokhu:
- Ukusebenzisana nokuncika kwamabhizinisi ezindaba aseNingizimu Afrika ezinkundleni zokuxhumana ezifanele njengomxhumanisi, umsabalalisi kanye nesixhumanisi kubasebenzisi be-inthanethi ukuze kusatshalaliswe okuqukethwe kwezindaba ku-inthanethi.
- Umthelela wako kumabhizinisi emidiya yezindaba ukuze ahlanganise, abonise, adale futhi enze imali ngokuqukethwe kwezindaba zawo ku-inthanethi.
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Gxila kumapulatifomu amakhulu edijithali, i-AI, i-Chat GPT
Ikhomishana ithi lolu phenyo luzogxila ezinkundleni eziyinhloko zedijithali ezizofaka izinjini zokusesha, izingosi zokuxhumana, izinkundla zokwabelana ngevidiyo kanye nezinkundla zokuhlanganisa izindaba. Kanye nokuhlola ubuchwepheshe obusha, obufana nosekelo lokusesha lwe-generative artificial intelligence (AI), olufana ne-ChatGPT kanye nokubaluleka lokhu okungase kube nakho ekusebenzeni kwamabhizinisi emkhakheni wezindaba wendawo.
Lolu phenyo luza ngemuva kwemibuzo embalwa yomhlaba wonke kanye nophenyo oluholwa yiziphathimandla zokuncintisana ngomthelela wezinkundla zedijithali kubashicileli bezindaba abasebenzisa lezi nkundla ukusabalalisa okuqukethwe kwabo ku-inthanethi, okuhlanganisa ukukhiqizwa kwemali engenayo yokukhangisa kanye nekhono lemithombo yezindaba ukunikeza ngokuqhubekayo izindaba ezisezingeni eliphezulu. okuqukethwe ukuze kuzuze abathengi kanye nentando yeningi.
Imibuzo yomhlaba wonke kanye nophenyo luthole ukuthi izinkundla ezinkulu zedijithali, njengezinjini zokusesha nezingosi zokuxhumana nabantu, zingamasango abalulekile ukuze okuqukethwe kwezindaba kufinyelele kubathengi, kodwa lokhu kungadala ukungalingani ebudlelwaneni bokuhweba phakathi kwezindaba zezindaba nezinkundla zedijithali.
Ikhomishana ithi amazwe amaningi athathe izinyathelo zokudambisa ukuncintisana kanye nokukhathazeka kwabathengi ngenxa yomthelela wezinkundla zedijithali emithonjeni yezindaba, ikakhulukazi mayelana nokwamukelwa nokudala ubudlelwano bokuxoxisana ngokulingana phakathi kwamapulatifomu edijithali namabhizinisi ezindaba.
Lezi zinyathelo zihlanganisa ukufinyelela kwamabhizinisi emidiya yezindaba kudatha yabathengi eqoqwe izinkundla zedijithali lapho iphathelene nokuqukethwe kwabo ku-inthanethi kanye nesaziso sezinguquko eziphawulekayo kuma-algorithms enkundla yedijithali okunomthelela ekusabalaliseni okuqukethwe kwamabhizinisi ezindaba.
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Ukushintsha okukhulayo ekusetshenzisweni kwemithombo yezindaba zedijithali
Isimo esifanayo siyabonakala eNingizimu Afrika ngoshintsho olukhulayo ekusetshenzisweni kwemithombo yezindaba yedijithali ngenxa yokwanda kokwamukelwa nokusetshenziswa kwama-smartphone kanye nokufinyelela ku-inthanethi okuthengekayo.
Ikhomishana ithi ukusatshalaliswa kokuqukethwe kwezindaba kuzinkundla zedijithali ezifana nezinjini zokusesha, inkundla yezokuxhumana, izinkundla zokwabelana ngevidiyo nezingosi zokuhlanganisa izindaba noma izinhlelo zokusebenza sekuyindlela ephumelelayo yokuthi amabhizinisi ezindaba afinyelele kubathengi, kodwa lokhu kudala ukuthembela okukhulu kulezi nkundla. ngokuhamba kwesikhathi.
Lolu shintsho ekuziphatheni nasekusatshalalisweni kwabathengi lube nomthelela ezindlekweni nemali etholwayo amabhizinisi ezindaba aseNingizimu Afrika, kanti ludale ukulahlekelwa yimali engenayo yokukhangisa ngezigaba ezivamile, kanye nezindleko ezengeziwe ekuhlinzekeni ngokuphakelayo kwezindaba zedijithali nokuqinisekisa ukubonakala kulezi zinkundla zedijithali.
Nakuba imali engenayo yokukhangisa kwedijithali inyukile futhi kunethuba lemali engenayo ye-aggregator yokuqukethwe, izici zezimakethe zenkundla yedijithali zingathonya ubukhulu bale mithombo yemali engenayo futhi uphenyo luzocabangela lokhu.
Amalungu omphakathi kanye nababambiqhaza abanentshisekelo bangabhala iziphakamiso mayelana nemibandela ehlongozwayo bese bezithumela kuNoluthando Jokazi ku- mdpmi@compcom.co.za ngo-4 ntambama ngomhlaka-20 Ephreli 2023.
Uhlaka lwemibandela yokusebenza luyatholakala kumakhomishini iwebhusayithi.
Uphenyo luzobuyekeza zonke izethulo ngaphambi kokushicilela imigomo yokusebenza yokugcina kusizindalwazi sekhomishana futhi uphenyo luzoqala ezinsukwini zebhizinisi ezingama-20 ngemuva kokushicilelwa kwemibandela yokugcina yereferensi.
