Riaan Umgadli we-OL Reign uSofia Huerta (11) kanye nomgadli wePortland Thorns FC uSophia Smith (9) balwela ibhola ngesikhathi somdlalo we-NWSL phakathi kwePortland Thorns kanye ne-OL Reign ngoMashi 18, 2022 eLumen Field eSeattle, WA.
UJeff Halstead | Isithonjana Sportswire | Izithombe ze-Getty
Isizini yeshumi nanye yeNational Women’s Soccer League iqala ngoMgqibelo, futhi abatshalizimali bazobe beyibhekisise le ligi ukuze babone ukuthi ingazuza yini kuzo zonke izinguquko ezenziwa uKhomishana uJessica Berman ngonyaka wakhe wokuqala esemsebenzini.
Ngonyaka odlule kube noguquko ebholeni elikhokhelwayo labesifazane, njengoba uBerman ethathe izintambo zokuphatha inhlangano ebikhungethwe izinkinga ezisukela ekusolwa ngokuhlukumeza ngokomzwelo nangokocansi kanye nokucwasa ngobulili, kanye nokungazethembi ngokuphelele kulolu phiko.
I-NWSL yaqasha uBerman, owayengummeli wezabasebenzi eProskauer Rose iminyaka engu-13, ngoMashi 2022, esikhundleni sakhe njengephini likakhomishana wePremier Lacrosse League. Izinto eziza kuqala kuye? Buyisela ukholo ebholeni labesifazane futhi ukhulise ibhizinisi.
Kusukela lapho, ukhomishana wenze izinguquko ukuze angagcini nje ngokuguqula kakhulu isiko lalolu phiko kodwa aphinde athathele phezulu ibhizinisi ngokusebenzisa ingqalasizinda, abasebenzi kanye nemithetho. Ijenali Yebhizinisi Lezemidlalo wametha ngokuthi “Ukuqashwa Okungcono Kakhulu Konyaka” kwango-2022.
Konke lokhu kuholele ekutheni kube nomzuzu obalulekile kule ligi, njengoba ibukeka izongeza amanye amaqembu kanti nesivumelwano sayo nabezindaba sisematheni. Khona-ke, kuleli hlobo, iNdebe Yomhlaba YeFIFA Yabesifazane izoveza ithalente leligi – cishe u-25% kuya ku-30% wabadlali be-NWSL bazohambela e-Australia naseNew Zealand kulo mqhudelwano.
Njengamanje iligi inomfutho. UBerman utshele izintatheli ngoLwesibili ukuthi ibhizinisi liqinile futhi ukuthengiswa kwamathikithi kuyenyuka.
“Ukuhambela nokuthengiswa kwamathikithi kungamafutha e-rocket azokhulisa le ligi,” kusho yena. “Sikhuphuke ngo-20% kubanikazi bamathikithi esizini ngokweligi yonkana.”
Ukwakha ngonyaka oqinile
Bangaphezu kwesigidi abalandeli abahambele imidlalo ngonyaka odlule, kusho iligi, njengoba cishe zonke izimakethe zikhula kulandela ubhubhane. Inani lababekhona lalikhuphuke cishe ngo-80% ngo-2022, kanti imali yamathikithi ikhule ngaphezu kuka-125%, ngokusho kwe-NWSL.
Imali engenayo yoxhaso iphinde yenyuka ngama-87% ngonyaka owedlule, kusho uBerman. Iligi ithole izivumelwano zoxhaso ezingu-37 eqenjini ngalinye, okungaphezu kwanoma yimuphi omunye umdlalo wabesifazane, ngokusho kwedatha yezemidlalo nenkundla yezobunhloli. Sponsor United. Lolu phiko luphinde luhlele ukwanda lube ngamaqembu angu-14 kusukela kwali-12 kusukela ngonyaka ozayo.
I-NWSL isanda kusayina isivumelwano sokubuyisela ibhola kuso Utah neqembu elisha lobunikazi esivumelwaneni okubikwa ukuthi singabiza phakathi kwezigidi ezimbili zamaRandi namaRandi ayizigidi ezi-5, isivumelwano esikhulu esasiyingxenye yesivumelwano okwaxoxwa ngaso ngo-2020, ngaphambi kokuba amanani eqembu aqale ukunyuka.
Uphiko lusezingxoxweni ezithuthukile zokuthi luqhubeke nokwanda eSan Francisco ngo-2024, lulandelwe yiBoston, eyethula “kamuva,” yomibili enamathegi ayizigidi ezingama-50 zamarandi, ngokusho kweThe I-Wall Street Journal.
Amanani ebhola lezinyawo labesifazane nawo ayakhuphuka. Bekuthatha izigidi ezimbalwa zamadola ukungena kuligi. Namuhla, i-Angel City FC, ezinze eLos Angeles, ilinganiselwa ku-$100 million, ngokusho kuka I-Sportico.
Ukhomishana we-NWSL uJessica Berman ukhuluma ngesikhathi sokusalungiswa kwe-NWSL ka-2023 ePennsylvania Convention Center ngoJanuwari 12, 2023 ePhiladelphia, ePennsylvania. (Isithombe ngu-Tim Nwachukwu/Getty Images)
Tim Nwachukwu | Getty Izithombe Ezemidlalo | Izithombe ze-Getty
Abasubathi, osaziwayo nabatshalizimali bonke bafuna ucezu lwesenzo. Abatshalizimali abanegama elikhulu bafaka wonke umuntu ovela ku-Eli Manning, Kevin Durant, Sue Bird, Natalie Portman kanye noJennifer Garner.
“Ngicabanga ukuthi, uma kukhona esikufundile ezinyangeni eziyi-11 ezedlule, okuwukuthi imakethe izositshela inani lethu inqobo nje uma siyinika ithuba elifanelekile lokukhiqiza lelo nani. Futhi konke engikubonile, ukuqinisekisile lokho,” kusho uBerman.
Iligi imatasa ibheka amaqembu amasha obunikazi eChicago nasePortland ngemuva kophenyo oluthathe unyaka wonke. Umnikazi wePortland Thorns UMerritt Paulson kanye nomnikazi weChicago Red Stars U-Arnim Whisler bobabili bamemezele ngoDisemba, bazodayisa amaqembu abo.
UBerman uthe izigaba zokuhlolwa kwamaqembu amasha obunikazi eChicago nasePortland “zisezigabeni ezithuthukisiwe,” futhi ngeke zibeke “umnqamulajuqu owenziwe.” Uthe kumayelana nokubeka umuntu ofanele ongagcini nje ngokuba nezinsizakusebenza kodwa futhi ozimisele ukutshala imali ekilabhini ukuze ahlinzeke indawo esezingeni eliphezulu.
“Izindlela zakudala zokwenza ibhizinisi cishe azisasebenzi,” kusho uBerman. “Ngeke siwavale amadili ezinsukwini ezingu-30 kuya kwezingu-60. Sibhekene nabantu abayinkimbinkimbi ngempela abanemibuzo ngokufanelekile,” wengeza.
UBerman uthi ababheki ukuwina okusheshayo uma kuziwa kubunikazi, kunalokho bathola umlingani ofanele.
“Sibheke ukusuka emqondweni wokusinda siye ekuchumeni,” kusho yena. “Ngicabanga ukuthi konke lokho kudinga ukuguqulwa kwengqondo, isiko kanye nokulindelwe.”
Njengengxenye yalolo shintsho, uBerman kanye neligi batshala imali eningi.
Iligi isanda kuthutha ikomkhulu layo laya eMadison Avenue eNew York isuka eChicago. Kuphinde kuqiniswe abasebenzi, kuphindeke kabili isibalo sabantu abasehhovisi lophiko ukuze kweseke zonke izinhlelo ezintsha abazenzayo. UBerman uthe amaqembu amaningi aphinde ayiphinda kabili noma kathathu imali ayitshalile ekuqashweni kwabasebenzi.
“Lezi zinto ezincane zibalulekile maqondana nokwenza abantu bazizwe beqeqeshiwe futhi bebalulekile,” kusho yena.
NgoJanuwari, ngaphambi kokusalungiswa kwe-NWSL, uBerman waveza izibuyekezo ezinkulu ze- umholo cap. Iqembu ngalinye lizobona ukukhuphuka kwama-25% ukusuka ku- $ 1.1 wezigidi ngonyaka ngo-2022 kuya ku- $ 1.375 wezigidi ngo-2023.
Idili lemidiya lizotholwa
Ababukeli bemidlalo ye-NWSL nabo bakhuphuke ngo-30% ngonyaka odlule kuParamount +.
Umqhudelwano wangonyaka odlule, owadlala ngesikhathi sibonga uxhaso lwe-Ally Financial enyusa ukuzibophezela kwayo kwezezimali, kwaba yiwona umdlalo obukwe kakhulu emlandweni weligi, nokunyuka kwababukeli ngo-71%. I-Paramount+ ithe i-NWSL esakazwa kakhulu kunayo yonke eyake yafaniswa, nakuba ibibhekene ne-Game 1 ye-World Series kanye nomdlalo webhola lezinyawo wasekolishi phakathi kwezimbangi i-Michigan ne-Michigan State.
Lawa mamethrikhi kufanele abe wusizo njengoba isivumelwano seligi seminyaka emithathu, $4.5 million I-Paramount Globalephinde ibe umnikazi we-CBS, izophelelwa yisikhathi ekupheleni kwesizini entsha.
UBerman uthe ube nezingxoxo eziqinile mayelana namalungelo, futhi wathi kunezinhlaka eziningi ezinentshisekelo.
“Sicabanga ukuthi akhona amathuba athakaselekayo lapha naphesheya kwezilwandle okufanele sicatshangelwe njengoba sicabanga ukukhulisa umkhiqizo wethu emhlabeni jikelele futhi sifune indawo yethu njengeligi ehamba phambili emhlabeni,” kusho yena.
Lolu phiko luphinde lwamemezela olwakamuva ukusebenzisana ne-EA Sports ukufaka abadlali be-NWSL namakilabhu kumdlalo we-EA Sports FIFA okokuqala ngqa ngaphambi kwesizini entsha.
Isiko liyashintsha
Umgadli we-OL Reign u-Megan Rapinoe (15) ushaye igoli lokukhahlelwa kwephenathi esiwombeni sesibili somdlalo weNational Womens Soccer League phakathi kwe-NJ/NY Gotham FC ne-OL Reign ngoSepthemba 21, 2022 eRed Bull Arena eHarrison, eNew Jersey.
I-Rich Graessle | Isithonjana se-Sportswire | Izithombe ze-Getty
Isiko le-NWSL lingaphansi kwe-microscope, futhi.
Uphiko luyaqalisa izinguquko ezinkulu – kusukela kumaseshini amasha okuqeqesha ayisibopho, ukwengezwa kwezingcingo zocingo ezingaziwa, izinhlolovo zabadlali, izikhulu zokuphepha, izinzuzo zezempilo yengqondo nokunye okwengeziwe.
Lolu phiko lwabandakanyeka ophenyweni oluthathe unyaka ngemuva kwalokho abadlali ababili bakudala beza ngaphambili futhi wasola umqeqeshi osenesikhathi eside uPaul Riley ngokuhlukumeza ngokocansi. USally Yates, owayeyisikhulu esiphezulu soMnyango Wezobulungiswa, naye wenza olwakhe uphenyo. Le mibiko iqinisekise izinsolo zokuhlukunyezwa okuhleliwe, ukuziphatha kabi ngokocansi futhi yathola “ukungaziphathi kahle okusabalele” emaqenjini angaphezu kwengxenye yalolu phiko.
UBerman uthathe isinyathelo esisheshayo kulandela okutholakele, wenza izinguquko kubasebenzi, wabeka ingqalasizinda entsha ukuze avimbele izinkinga zesikhathi esizayo kanye nokukhipha izinhlawulo ezinkulu emaqenjini abonayo. Idatha ye-NWSL uvinjelwe unomphela u-Riley kanye nabanye abaqeqeshi abathathu abebesolwa ngokungaziphathi kahle. URiley ukuphikile amacala.
“Amaqembu ayakwamukela ngempela ukugxila nokwesekwa okwandayo kule ndawo ngoba azi ukuthi kuyinkinga enkulu njengoba sicabanga ngokukhula kweligi,” kusho uBerman.
UBerman uchithe ingxenye enkulu yonyaka wakhe wokuqala engukhomishana “ohambeni lokulalela,” ehlangana nabadlali, abaqeqeshi nabaphathi ukuze ezwe “izinto ezenzekayo kuqala” nokuthi yini okudingeka ishintshwe.
Namuhla, uBerman uthemba ukuthi izinguquko ezintsha kanye nokuvikela kuzobeka iligi impumelelo.
UBerman uthe uzwile ngabadlali ukuthi bakhathele wumthwalo wokuthwala ubunzima bezinselelo nezinguquko zesiko.
“Ngicabanga ukuthi kuyithemba labo ukuthi thina bophiko kanye nobunikazi kanye nabaphathi singathwala kanzima sisebenze ngemuva ukuze sinikeze indawo yokudlala ehlangabezana nezinga engizibophezele kulo, okuyindawo eyenza abadlali. ngiyaziqhenya ngokudlala,” kusho uBerman.
