Riaan I-Adidas izoqala ukudayisa imikhiqizo ye-Yeezy ekhona ngasekupheleni kukaMeyi.
Umthombo: Adidas
I-Adidas ithe ngoLwesihlanu izoqala ukudayisa imikhiqizo ye-Yeezy ekupheleni kwale nyanga okokuqala selokhu yaqeda ubudlelwano bayo nomrepha uYe ngo-Okthoba.
Inkampani yezimpahla zokugqoka yanqamula ubudlelwano noYe, owayaziwa ngelika-Kanye West, ngemuva kokuba ekhulume amazwi amaningi anenzondo. I-Adidas ithe izonikela ngenani elikhulu lemali engenayo evela ekuthengisweni okungenani ezinhlanganweni ezimbili ezilwa nokucwaswa nenzondo, i-Anti-Defamation League kanye nePhilonise ne-Keeta Floyd Institute for Social Change.
izindaba zokutshala izimali ezihlobene
“Ukuthengisa nokunikela bekuyindlela ekhethwayo kuzo zonke izinhlangano nababambe iqhaza esikhulume nabo,” kusho isikhulu se-Adidas uBjorn Gulden esitatimendeni.
I-ADL ihlose ukulwa nokungahambisani namaJuda, kuyilapho inhlangano ephethwe amalungu omndeni ka-George Floyd isebenza ezindabeni zobugebengu kanye nobulungiswa bezenhlalakahle. I-Adidas ithe ihlole izindlela eziningi zokuthi yenzeni nge-yokusungula ekhona ngemuva kokuqeda ubudlelwano bayo ne-Ye, futhi ikhulume neqembu elihlukahlukene labantu mayelana nendlela yokwenza.
“Sikholelwa ukuthi lesi yisixazululo esingcono kakhulu njengoba sihlonipha imiklamo edaliwe nezicathulo ezikhiqizwayo, sisebenzela abantu bakithi, sixazulula inkinga ye-inventory, futhi kuzoba nomthelela omuhle emiphakathini yethu,” kusho uGulden. “Ayikho indawo kwezemidlalo noma emphakathini enenzondo yanoma yiluphi uhlobo futhi sisazimisele ukulwa nayo.”
Imikhiqizo izotholakala kuphela kuwebhusayithi ye-Adidas nohlelo lokusebenza.
I-Adidas ithe lesi sinyathelo ngeke sibe nomthelela osheshayo esiqondisweni sezezimali sika-2023. Izinzuzo zakamuva ze-Adidas zingaphezu kwalokho obekulindelekile, kodwa zasindwa I-inventory ye-Yeezy iyanqwabelana.
“Ukwehla kwendlela yokuphila kanye nokulahlekelwa u-Yeezy kuyasilimaza,” kusho uGulden ngesikhathi sakhe ikholi yemali engenayo yenkampani ekuqaleni kwale nyanga.
Ngaphambi kokuhlukana, i-Adidas yayishilo ukuthi ukusebenzisana kwabo noYeezy kungenye yezingxoxo eziphumelele kakhulu emlandweni wale mboni.
Ngo-Okthoba, i-Anti-Defamation League unxuse i-Adidas ukuthi inqamule ubudlelwano nomsekeli wayo ophambili kulandela amazwi akhe anenzondo. I-ADL isincomile isinyathelo sale nkampani ngoLwesihlanu.
“Esikhathini lapho i-antisemitism ifinyelele emazingeni omlando e-US futhi ikhula emhlabeni jikelele, sibonga indlela i-adidas eguqule ngayo isimo esibi saba umphumela omuhle kakhulu. Babonise ukucabangela kwangempela ekuhlanganyeleni nezinhlangano zomphakathi ezisebenza ukulwa nale nzondo eyingozi nenkani. ,” kusho isikhulu se-ADL uJonathan Greenblatt.
