Riaan 
I-DirecTV ayizange iphumelele yonke iphakheji ye-“NFL Sunday Ticket” yebhola lezinyawo, phela.
NgoLwesine, abahlinzeki be-TV yesathelayithi kanye ne-EverPass Media bamemezele ukuthi bazosabalalisa imidlalo yamathikithi angeSonto ezindaweni zamabhizinisi ezingaphezu kuka-300,000 e-US – imigoqo yezemidlalo, amakhasino, izindawo zokudlela namahhovisi – ngephakethe elisha lamalungelo kamabonakude weminyaka eminingi ne-NFL. Inkontileka iqala ngesizini entsha yekwindla.
Imigomo yesivumelwano ayizange imenyezelwe.
I-NFL ngoZibandlela imemezele ukuthi izoshintsha ukunikezwa kweThikithi langeSonto elidumile kubathengi bezindawo zokuhlala I-YouTube TV yakwaGoogle. Lokho kushiye i-DirecTV esezinze e-El Segundo, okuyiyona eyaphayona ngokunikela ngeligi kusukela yasungulwa ngo-1994, ibonakala ibheke eceleni.
Muva nje, i-DirecTV yopha imali engaphezu kuka-$100 wezigidi ngonyaka ephaketheni elibizayo elihlinzeka ngemidlalo engaphandle kwemakethe kubalandeli bebhola. Yakho umnikazi webhizinisi wangaphambili i-AT&T, eyakhubeka esikhathini sayo sokwengamela i-DirecTV, yayingenasithakazelo sokuqhubeka noyinki obomvu. (Eminyakeni emibili edlule, I-AT&T iguqule i-DirecTV yaba yinkampani entsha ene-TPG Capital.)
Nakuba i-NFL ingazange iveze inani lephakeji lamalungelo leminyaka eyisikhombisa le-YouTube kumakhasimende okuhlala, imibiko ibeka isibalo saminyaka yonke se-Google ku-$2.5 billion – okuwukunyuka kwezigidigidi ezingu-1 zamaRandi kulokho i-DirecTV ebikukhokhela.
UKhomishana we-NFL uRoger Goodell ngonyaka odlule waveza ikusasa leligi lokusakazwa, kodwa ubuchwepheshe – ngokubambezeleka kwayo ngezikhathi ezithile, ukubhafa kanye nezinkinga zokuvumelanisa – bekulindeleke ukuthi bubangele ikhanda ezindaweni zokudlela namakhasino ancike ekusakazweni okusheshayo nangesikhathi esisodwa kwezinhlelo zezemidlalo.
Ngakolunye uhlangothi, i-EverPass Media izohlinzeka ngenkundla yokusabalalisa ithikithi langeSonto le-NFL ezikhungweni zezentengiselwano, kusho i-EverPass Chief Executive u-Alex Kaplan esitatimendeni.
I-EverPass ithola uxhaso lwayo kwaRedBird Capital Partners. I-NFL, ngengalo yayo yokutshala imali yamasu i-32 Equity, nayo inesandla.
Ngaphezu kweThikithi LangeSonto le-NFL, i-DirecTV for Business sales Division isabalalisa ezinye izinhlelo ze-premium, okuhlanganisa namalungelo okuhweba e-Major League baseball’s “Friday Night Baseball” kanye ne-Major League Soccer’s “MLS Season Pass” yamakhasimende e-Apple, kanye “noLwesine” lwe-NFL. Ibhola Lasebusuku,” elisakazwa nge-Prime Video yase-Amazon.
“I-DirecTV yeBhizinisi iletha isipiliyoni sokubuka ezemidlalo esihamba phambili emakethe, esingaguquki futhi esithembekile kubalandeli emigoqweni engaphezu kuka-300,000, izindawo zokudlela kanye nezinye izikhungo zezohwebo kulo lonke elase-United States,” kusho uMike Wittrock, isikhulu esiphezulu se-DirecTV, esitatimendeni. “Sijabule kakhulu ukusebenzisana ne-EverPass futhi siqhubeke nokuthwala iThikithi langeSonto le-NFL.”
