Xhumana nabaholi abaphambili bamageyimu e-Los Angeles ku-GamesBeat Summit 2023 ngoMeyi 22-23. Bhalisa lapha.
Umbiko wakamuva we-StreamElements ugqamisa izitayela kunkundla yokusakaza esanda kwethulwa, Khahlela. Idatha enikezwe Amashadi Okusakaza igqamisa umehluko omkhulu phakathi kwenkundla nembangi yayo enkulu, i-Twitch.

Selokhu i-Kick yethula uhlelo lwayo uhlelo lokusebenza lweselula ekupheleni kuka-March, isiteji sikhule ngokushesha. Ngo-Ephreli, ababukeli babukele amahora ayizigidi ezingu-51.8 bukhoma. Lokhu kwenyuke ngo-289% uma kuqhathaniswa namahora abukelwe ngoFebhuwari angu-13.3 million.

Inani lamashaneli asebenzayo lilandele ngendlela efanayo. NgoFebruwari, iziteshi ezingu-20,600+ zaba bukhoma ku-Kick. 3.2-izikhathi eziningi – 66,900-plus – zazibukhoma enkonzweni ngo-Ephreli.
Umehluko kaKick
Kunomehluko omkhulu phakathi kwezinhlobo zokuqukethwe nokusatshalaliswa kwababukeli ku-Kick uma kuqhathaniswa ne-Twitch.

I-Kick ivame ukufakwa njengenkundla yokusakaza bukhoma “noma yini eyenzekayo”. Lokhu kubonakale ezigabeni zayo eziphezulu. Nakuba Ukuxoxa nje kuthatha inkokhiso ephezulu kuzo zombili izingosi, isigaba sesibili esikhulu sikaKick yi-Slots & Casinos. Ngaphezu kwalokho, ama-Pools, Hot Tubs nama-Bikinis yisigaba sesine esibukwa kakhulu. Eqinisweni, ingxenye kuphela yezigaba eziphezulu ezihlobene negeyimu yevidiyo.
I-Kick isekelwa yi-Stake.com, isayithi lokugembula. Ixhase abasakazi abaningi be-Twitch ngaphambi kwe- platform ukugembula uvinjelwe. Izikhala & Amakhasino kubalwe ngaphezu kwekota yamahora ka-April abukiwe, kodwa lokhu bekukude neningi.

Sekukonke, usayizi omncane we-Kick nokugcizelela kwakhe kudale i-ecosystem esinda kakhulu endaweni. I-Adin Ross iyodwa yenza u-12% wawo wonke amahora abukwe ngo-Ephreli. Ukwengeza, abasakazi abangu-10 ababukwe kakhulu balethe cishe ingxenye yesithathu yababukeli be-Kick’s April. Ngokufanayo, cishe amathathu njalo emahoreni amahlanu abukwe ngo-April kwakungeye-Just Chatting noma Izikhala & Amakhasino.
Khipha i-valve
Kuyacaca ukuthi i-Kick isiphenduke ivalvu yokukhulula yohlobo lwezingxenyekazi zokusakaza ezivamile. Iningi labadali bayo bokuqukethwe abaphezulu abayi-10 lidala okuqukethwe kokugembula noma bathole ukuvinjelwa kwe-Twitch. Ukwengeza, abasakaza abangenawo amadili okukhethekile bangasebenzisa i-Kick – noma amanye amapulatifomu afana neRumble — ukusakaza okuqukethwe engcupheni yokuvinjelwa.
Ngokunokwenzeka, i-Twitch cishe iyakujabulela ukuvumela imbangi yayo encane elungele abakhangisi ukuthi ibe yikhaya lokuqukethwe okuyimpikiswano.
Nokho, ungakubukeli phansi i-Kick. Umfutho wayo okhulayo nokuhlukaniswa kwemali engenayo okuphanayo – u-95% uya kumsakazi – kubonisa ukuthi inkundla inamandla. Ekugcineni, usayizi omncane ka-Kick (ngakho-ke ukuncintisana okuncane endaweni yesikhulumi) nesimo sengqondo se-laissez-faire ngokuqukethwe siyakhanga abadali.
“Kuthatha isikhathi ukucacisa ukuthi inkundla entsha izoba nempumelelo yesikhathi eside yini njengoba ekugcineni kudingeka ukuthi kube nezithameli zabasakazi abasezingeni eliphakathi hhayi izihlabani kuphela. I-beta yamanje kaKick ikhombisa umfutho omangalisayo mayelana nesiteshi nokukhula kwababukeli,” kusho uGil Hirsch, oyi-CEO nomsunguli we-StreamElements. “Umbuzo manje uwukuthi uma behlala endleleni efanele ingabe bazokhipha izici ezengeziwe zokubandakanya, ukwenza imali nokongamela futhi bakwazi ukusiza ngokuphumelelayo iqembu labadali elikhudlwana nezithameli zomhlaba wonke ezinokulungiswa okuphezulu, ividiyo ebambezelekayo ephansi.”
Isivumokholo se-GamesBeat lapho kuhlanganisa imboni yegeyimu “lapho uthando luhlangana khona nebhizinisi.” Kusho ukuthini lokhu? Sifuna ukukutshela ukuthi izindaba zibaluleke kanjani kuwena — hhayi nje njengomenzi wezinqumo esitudiyo segeyimu, kodwa futhi njengomlandeli wemidlalo. Kungakhathaliseki ukuthi ufunda izindatshana zethu, ulalela ama-podcasts ethu, noma ubukela amavidiyo ethu, i-GamesBeat izokusiza ufunde mayelana nomkhakha futhi ujabulele ukuhlanganyela nawo. Thola Okufingqiwe kwethu.