I-DirecTV izoba ngumhlinzeki weThikithi le-NFL ngeSonto lamabha, izindawo zokudlela

I-DirecTV yenze isivumelwano seminyaka eminingi sokuqhubeka nokusakaza iphakethe le-National Football League elithi “Sunday Ticket” ezikhungweni zentengiso, okuhlanganisa amabha nezindawo zokudlela.

Imigomo yezezimali yesivumelwano ayizange idalulwe. I-NFL idayise amalungelo ohwebo e-“Sunday Ticket” kwa-EverPass Media, ibhizinisi elihlanganyelwe lenkampani ezimele i-RedBird Capital Partners kanye ne-NFL, ekuqaleni kwalo nyaka. Lezi zinkampani ziqinisekise isivumelwano se-“Sunday Ticket” ngoLwesine ntambama.

Isivumelwano, esiqala isizini ka-2023, sinikeza i-DirecTV ikhono lokusebenzisa inethiwekhi yokufakwa kwe-TV yesathelayithi ukuxhuma izindawo zezemidlalo, amakhasino, izindawo zokudlela namahhotela kulo lonke elase-US “NgeThikithi LangeSonto,” njengoba nje yenza eminyakeni edlule, Kusho abantu.

Nakuba lesi kuyisivumelwano sokuqala i-EverPass esiyenzile ukuze kusatshalaliswe amalungelo ezentengiselwano, inkontileka ayiqinisekisi ukuzimela, ngokusho kwabantu abajwayelene nalolu daba, abacele ukungadalulwa ngoba izingxoxo ziyimfihlo. Ibhizinisi elihlanganyelwe lingaxoxisana ngesivumelwano esihlukile nezinye izinkampani zamakhebula noma zokusakaza ezingase zifune ukuxhunywa kwezentengiso ngaphandle kwe-satellite TV, kusho abantu. I-EverPass ingakwazi futhi ukwakha uxhumano lwayo lwezentengiselwano eminyakeni ezayo futhi idlule ilayisensi yenkampani yangaphandle, kusho omunye wabantu.

I-DirecTV kube ukuphela komhlinzeki “ngeThikithi LangeSonto,” iphakheji yemidlalo ye-NFL engaphandle kwemakethe ngeSonto ntambama, kusukela ngo-1994. Amabha nezindawo zokudlela, njenge-Buffalo Wild Wings nama-Hooters, zithembele “kuThikithi LangeSonto” ukuletha okukhulu. izixuku ngamaSonto ngesikhathi se-NFL.

I-NFL isayine i-a isivumelwano seminyaka eyisikhombisa nge GoogleI-YouTube TV yamalungelo okusakaza “iThikithi LangeSonto” ngendawo yokuhlala ngoDisemba. Isivumelwano siqala ekuqaleni kwesizini ka-2023-24.

I-YouTube TV ikhokha u-$2 billion ngonyaka ukuze iwine amalungelo okuhlala “Ethikithi LangeSonto,” inani i-DirecTV ebingazimisele ukuyikhokha.

I-DirecTV iphethwe yinkampani ezimele elinganayo i-TPG kanye I-AT&Tnge-AT&T ephethe u-70% wenkampani.

Umhlinzeki we-TV yesathelayithi ugxile ebhizinisini lakhe lamalungelo ezemidlalo ezentengiselwano ezinyangeni ezisanda kwedlula njengomngane wezinsizakalo zokusakaza, ezingenawo amalungelo okuhweba. I-DirectTV imenyezelwe ngoMashi izodlala Imidlalo ye-“Friday Night Baseball” ye-Major League Soccer kanye ne-“Season Pass” ye-Major League Soccer yenethiwekhi yayo yezindawo zokudlela ezingaphezu kuka-300,000, amabha, amagumbi okuphumula amahhotela, izitolo zezitolo nezinye izindawo zentengiso. Womabili amaphakheji asakazwa ku-Apple TV+ endaweni yokuhlala.

I-DirecTV nayo ine- amalungelo okusakaza “Thursday Night Football” ye-NFL ngokwezentengiso. Leyo midlalo isakazwa ku-Amazon Prime Video yamakhaya.

BUKA: Isivumelwano sephakheji ye-NFL “yeThikithi LangeSonto” ne-YouTube “siyimali enhle,” kusho umsunguli weBruin Capital