Riaan UBenjamin Reichwald, umculi waseSweden owaziwa ngelikaBladee futhi oyilungu elisungula iqoqo lomculo eliku-inthanethi iDrain Gang, muhle ekuthumeleni ama-meme. Ngokusho komngane wakhe kanye nezwe u-Jonas Rönnberg, ophinde alingise njenge-Varg2™, u-Bladee uthumela ama-meme angcono kakhulu kunoma ubani ake wamazi.
“Njalo lapho uBenjamin engithumelela imeme ngiba njengokuthi, ‘Nah, ngempela.’ Ngoba into iwukuthi, uyashesha kakhulu,” kusho uVarg. “Singaba nengxoxo estudiyo bese kuthi ngemuva kwehora ngibheme ngibe sengivula ucingo lwami uBenjamin athumele i-meme, okuyizwi eliphansi impela kulokhu ebengikhuluma ngakho. Futhi ngithi, ‘Goddamn. Kanjani fuck? Ukugcinaphi lokhu?’ Lokho kuyinto ehumusha kahle ngathi ukwenza ubuciko nokwenza umculo. Yilokho ukushesha okufanayo kukaBenjamini.”
UBenjamin Reichwald, owaziwa ngomculi waseSweden uBladee, eManhattan.
UBladee wahlangana no-Varg ngomculo we-tight-knight waseStockholm kanye nezigcawu ze-graffiti, eziphinde zakhiqiza umrepha u-Yung Lean neqembu lakhe lomculo i-Sadboys, kanye nomfundi kaBladee afunda naye ebuntwaneni kanye nelinye ilungu le-Drain Gang u-Ecco2k. Bonke laba baculi bahlanganise izigidi zokusakazwa ngomculo wabo ocutshungulwe ngendlela exakile, okhuluma ngosizi olufiphele (nobuhle bezikhathi ezithile) bokukhulela eSweden—okuyinto ekhangayo emhlabeni wonke, ngenxa yosizi olufiphele (nobuhle bezikhathi ezithile) lokukhula. ezindaweni eziningi.
Yize i-Drain Gang yasungulwa ngo-2013, ukuthandwa kwabo kwenyuka ngesikhathi sodlame, lapho kuvela isibabule esivuthayo seReddit, Discord, neTikTok. isizukulwane esisha yama-Drainers, ikakhulukazi athathwa njengentsha enesithukuthezi nabafana abaneminyaka engama-20. Ku-Drain Gang, Sad Boys, kanye nabanye babo, okwaqala njengokwabelana ngezingoma eziyinselele, eziphakanyisiwe ku-Soundcloud kwaba, emthunzini ka-Abba, u-Robyn, no-Max Martin, ukuqhubeka kwesiko elikhulu lase-Swedish lokwenza ulimi lwesiNgisi lube pop. umculo wathokozelwa emhlabeni wonke.
U-Bladee ngokwakhe ubonakale kumathrekhi amabili nesihlabani se-EDM u-Skrillex ekuqaleni kwalo nyaka, futhi manje ubonakala esemaphethelweni empumelelo yangempela ye-pop-star—noma okungenani eseduze kakhulu ngangokunokwenzeka nanoma imuphi umculi oyinqaba angathola enkathini yokusakaza. Kodwa lapho amalebula kaBladee noVarg ebacela ukuthi baqophe i-albhamu ngonyaka odlule, baqala ukudweba ndawonye esikhundleni salokho. Manje sebebambe umbukiso ohlanganyelwe kugalari ye-zeitgeisty engaphansi kwe-Hole’s Tribeca.
