Riaan 
Kuyoba njani uma I-AI iza ngomsebenzi wakho? Kuzokwenzeka kanjani? Ingabe kuzokwenzeka nhlobo? Lena imibuzo emicabangweni eminingi eminyakeni ye-OpenAI ne-Google’s Bard, yamajeneretha ombhalo nezithombe atholakala ngokuzumayo njenge-ChatGPT kanye neMidjourney.
Into exakayo ukuthi, okungenani ekuqaleni, cishe ngeke ibukeke njengeningi lanoma yini. Ngeke kube khona i-cybernetic android efika edeskini lakho bese ithatha imisebenzi yakho, alikho izwi irobhothi elivele livele lithathe umyalo phezu komnyango wakho. Kungase kubukeke njengokudilizwa okujwayelekile, noma isisebenzi esizimele esinenkinga yokuthola umsebenzi.
Umngane wami, umakadebona weciko nomdwebi wezithombe ozimele, wangitshela ukuthi “bekuwunyaka obuthaka ngempela,” futhi ukholelwa ukuthi ukukhuphuka kokukhiqizwa kwezithombe ze-AI kuyimbangela. Ukhulume nabaqondisi bezobuciko kuma-ejensi wezikhangiso, lapho enze khona imali yakhe eminingi edlule, owamtshela ukuthi sebeqalile ukusebenzisa iMidjourney ngaphakathi; umsebenzi awushicilelwe esidlangalaleni, ngakho-ke kukhona ukukhathazeka okumbalwa mayelana ne-copyright futhi abekho abadwebi abasebenzayo abangase babone okubalulekile futhi bajabhise.
Lokho yilokho okuzobukeka ngayo kwabaningi njengoba abaphathi bephendukela ku-AI ukuze bahlangabezane nezidingo zabo zokunciphisa izindleko: hhayi i-apocalypse yerobhothi evuthayo, kodwa izinga elincipha kancane lomsebenzi elinikezwayo.
Okusaxakayo namanje, bambalwa abangavumelana ngokuthi kusho ukuthini ukushintshwa kwezobuchwepheshe, nokuthi yini engakwenzi lokho.
Indaba: Kusukela abakhiqizi bombhalo baqhuma endaweni yesigameko ngasekupheleni konyaka odlule, izinkampani eziningi zemidiya yedijithali bezizama ngokuqukethwe okukhiqizwa yi-AI. I-CNET buthule waqala ukushicilela izindaba ezibhalwe nge-AI ngoNovemba, futhi i-BuzzFeed ne-Insider bamemezele ukuthi bazama izinhlobo ezahlukene zokuqukethwe okukhiqizwa yi-AI futhi.
Ngaso leso sikhathi, zontathu izinkampani bezizama nokudiliza abasebenzi bazo. I-CNET ixoshe u-10% wegumbi layo lezindaba ngoMashikanye neNgaphakathi walandela ngo-April. I-BuzzFeed vala shaqa lonke uphiko lwezindaba oluwine uMklomelo wePulitzer, obekuhlala izintatheli ezibalelwa ku-60, futhi lwadiliza abasebenzi abangama-15% enkampanini yonkana.
Manje, imidiya yedijithali iyibhizinisi elijezisa kakhulu – elinye i-heavyweight, iPhini, kumenyezelwe ukuqothuka ngesonto eledlule – futhi eyodwa engaziwa ngokudilizwa nganoma yisiphi isikhathi. Nokho isikhathi sishaqise abaningi, ikakhulukazi ngesikhathi abaphathi bezinye izimboni bebeka ngokusobala inhloso yabo yokusebenzisa i-AI ukuze bathathe imisebenzi eyenziwa abantu ngaphambilini; Isikhulu esiphezulu se-IBM u-Arvind Krishnangokwesibonelo, i-AI elinganiselwe izothatha indawo yemisebenzi ecishe ibe ngu-8,000 yefemu eminyakeni ezayo.
Kungakapheli amasonto amabili ngemuva kokuvalwa kwesigaba Sezindaba, iBuzzFeed yabamba uSuku Lwabatshalizimali lwaminyaka yonke, lapho i-Chief Executive uJonah Peretti yakhuluma ngayo, phakathi kwezinye izinto, izindlela inkampani yakhe eyamukela ngayo i-AI. “I-BuzzFeed ibilokhu ihlala ezimpambanweni zobuchwepheshe nezokudala,” yena esho emcimbini. “Futhi intuthuko yakamuva kwezobuhlakani bokwenziwa imele ithuba lokuyisa lokhu kuhlangana kwelinye izinga.”
Uthe, i-AI yenza izinhlobo ezintsha zokuqukethwe futhi maduze izothatha indawo yokuqukethwe “okumile” esesijwayele ukukufunda kumawebhusayithi “ngamafomethi amasha enziwe amageyimu kakhulu, aqondene nawe kakhulu futhi asebenzisana kakhulu.”
Uqhube wathi iBuzzFeed isebenzisa i-AI ekhiqizayo “ukusungula ipulani yokukhula kwemali engenayo eqhutshwa yi-AI enkampanini yonkana. … Futhi ngentuthuko ekho kokubili abadali kanye ne-AI, sibona ithuba lokwakha imodeli yokudala okuqukethwe eyenza ithimba lethu labasunguli lisebenze kahle kakhulu futhi landise umkhiqizo wethu ngaphandle kokwenyusa izindleko ezingaguquki.”
Lapho ngabelana ngemibono yokuthi i-BuzzFeed ibonakala ingena yonke into ku-AI ngemuva kokulahla abasebenzi bayo Bezindaba ku-Twitter, ukusabela kwaba, uh, kunamandla.
“Kufiphele ngokungapheli,” umsingathi we-MSNBC UChris Hayes ubeke amazwana. “Akukho kulokhu okufanele kwenzeke,” umbhali UMolly Jong-Fast ubhale kuTwitter. “Ukubhala akudingi ukuzisebenzela.”
Ukucasuka ngesizathu esihlukile kwakunguPeretti, owangithumelela umlayezo oqondile engisola “ngokuhlanekezela ngokuphelele” ayekusho. Kepha okwaqala njengokushintshisana okunobutha – “akunasibopho ngokuphelele,” wabiza ukucwebezela kwami enkulumweni yakhe – ngokushesha kwaba yinto ekhiqiza kakhulu, njengoba uPeretti echaza imibono yakhe ngokuthi i-BuzzFeed izosebenzisa kanjani i-AI. Ingxoxo yethu nge-DM inikeze iwindi lokucabanga kwesikhulu emkhakheni okumele uthinte i-AI ekhiqizayo.
“Esikhathini esizayo, i-AI izongena esikhundleni sokuqukethwe okumile ngoba okuqukethwe kuzokwenziwa okomuntu siqu futhi kube namandla,” kusho uPeretti. “Ngokwesibonelo, uzokwazi ‘ukuxoxa ne-athikili’ ukuze uthole ukwaziswa okuhlobene noma isizinda sendaba okungenzeka awuzange uyiphuthele ngaphambili. Lokhu akuhlangene nokufaka ababhali esikhundleni noma ukubhala izindatshana ze-AI. ”
U-Peretti uthe ubengenzi ngokuzenzakalelayo ukukhiqizwa kwezihloko zezindaba, noma esikhundleni ababhali abane-AI. “Bengikhuluma ngomkhakha uwonke lapho ngichaza ukuthi ‘okuqukethwe okumile’ kushintshwa esikhundleni, futhi ukubikezela kwami ukuthi kuzothathelwa indawo amafomethi afana nemibuzo ye-BuzzFeed AI, okungukuthi okuqukethwe okudalwe ngumuntu okuhambisana nokusebenzisana okungeziwe. AI.”
Ngaveza ukuthi ukudiliza abantu imisebenzi yabo kwakuwukubhala izindatshana, bese ngikhomba ekwamukeleni kwenkampani i-AI noma kunjalo ukwenza icala kubatshalizimali abathi ubuchwepheshe obusha buzokwenza umehluko. NgoSuku Lwabatshalizimali, uPeretti uthe ukusetshenziswa kwe-AI “kuyandisa ngokuqhubekayo umkhiqizo wethu ngaphandle kokwenyusa izindleko ezingaguquki,” phela.
“Okwenzeka ku-News ne-AI akuhlobene,” esho, “ngiyivale i-BuzzFeed News ngoba ibilahlekelwa izigidi zamaRandi, futhi ngisayisekela iminyaka neminyaka naphezu kokulahlekelwa.”
Uqhube wathi: “Abanye abatshalizimali bangase bangaqondi esikwenzayo futhi bacabange ukuthi kumayelana ‘nokukhishwa okuzenzakalelayo’ njengoba usho. Angikaze ngisho lokho, futhi ngicabanga ukuthi kuwukungaqondi okukhulu ukuthi i-AI izogcina isetshenziswe kanjani kwabezindaba. Cabanga nge-AI njengendlela entsha, hhayi esikhundleni sabasebenzi. Ngeke simiselele okukhiphayo kwe-BFN; sizokwenza izinhlobo ezahlukene zokuqukethwe. Sizodinga abantu abahlakaniphile ukwenza lawa mafomethi amasha.”
Futhi lapha kulele umnyombo wendaba. Ngikholwa ukuthi uPeretti uma ethi akabheki lokhu njengendlela yokuvala abasebenzi – ngisho noma ngiqiniseka ngokuphelele ukuthi uzama ukuvala isikhala sabasebenzi. inani. Kodwa lapho okuzenzakalelayo kwenzeka kumongo womlando, akuvamile ukuba kube indaba yomuntu oyedwa. Akunjengokungathi kuzoba nombhali wezisebenzi osebenza ngokukhethekile ezindabeni zesayensi ngolunye usuku, kanye ne-bot eqeqeshelwe ukukhiqiza kabusha okuphumayo kwayo ezosetshenziswa ngokulandelayo. Ezweni lokuqoqa izindaba, noma kunjalo – abasebenzi bayathanda abaculi bezwi futhi abadwebi bezithombe bathole ubuciko babo buvalekile futhi bakhafulwa yi-AI ekhiqizayo eqeqeshelwe umsebenzi wabo, nakuba ukuba semthethweni kwemikhuba enjalo kusabuzwa kakhulu, futhi abantu basadingeka ukuze bahlele umphumela wokugcina.
I-Automation ayilingani futhi ingcolile, futhi maningi kakhulu amathuba okuthi iqhubeke ngendlela esibona kwenzeka ngayo kwa-BuzzFeed – phambilini bekuneqembu elikhulu labantu ebelibiza kakhulu elenza umsebenzi onzima nodinga abasebenzi abaningi, manje selihambile futhi sekunolunye uhlobo. umkhiqizo wokuqukethwe uwonke, owakhiwe ngenhlanganisela yobuchwepheshe obusha kanye nokufaka okuvela esisebenzini esiyingozi kakhulu. (Enkulumweni yakhe yoSuku Lwabatshalizimali, u-Peretti uphinde wakhuluma ngokubaluleka okukhulayo kobambiswano nabadali bokuqukethwe abazimele. “Ushintsho luzovumela i-BuzzFeed ukuthi ikhiqize okwengeziwe nge-headcount encane, kuyilapho futhi incike kumathrendi amasha e-inthanethi,” njengoba I-Axios ibikiwe.)
Lapho ngibuza ukuthi uzozama yini ukugcina umphumela ofanayo ngaphandle kwedeski Lezindaba, akazange aphendule, futhi lokho kubonakala kuwuhlelo.
Indlela akubona ngayo, ngicabanga ukuthi, ukuthi i-News yayingasasebenzi – yayingakaze yenze imali, futhi kwakungenakwenzeka esikhathini esizayo. Ukuvala lowo mnyango kwakuyisinqumo esisodwa; ukwamukela i-AI engxenyeni ehlukile yebhizinisi lakhe kwakungenye.
Kepha kunzima ukusho ukuthi ngabe u-Peretti ngabe ubenethezekile yini i-Jettisoning News ukube bebungekho ubuchwepheshe obuxakayo bokudala izinhlobo ezintsha zokuqukethwe ezingaheha abatshalizimali ngakho. Kungenzeka ukuthi izindaba azibanga nanzuzo ngomqondo oqinile, kodwa zinikeze yonke imisebenzi ye-BuzzFeed ukwethembeka nodumo, futhi zenze inani lokungqongqoza elazuzwa yinkampani yonke. Ukube i-AI ekhiqizayo ayizange iqhume ngenkathi iqhuma, ingabe i-BuzzFeed ingakwazi ukukhipha i-Jettison News? Mhlawumbe akunjalo!
Lokho kuyaqagela, futhi uPeretti uphikelela ngenye indlela. Kodwa i-AI ngaphezu kwakho konke i-generator engaqondakali. Ivumela labo abanamandla okuthethelela ukwenza zonke izinhlobo zezingcingo, egameni lokwamukela ikusasa, ukuthuthukisa ukusebenza kahle nokunye. Futhi kulesi sikhathi sethu esisencane kakhulu esigcwele i-AI, ngeke siqiniseke ukuthi eziningi zalezo zingcingo zizonqamuka ngayiphi indlela.
Kukhona, nokho, izimpawu eziningi ezikhathazayo – abaphathi be-studio wenqabile ukuvuma ukungasebenzisi i-AI ezosusa ababhaliendaweni enamathelayo esitelekeni esiqhubekayo sababhali, kokukodwa – kanye nemininingwane eyanele ngendlela yokuthi bonke labo Imicu ye-Twitter mayelana nabasebenzi abathola ibhuthi bavuna i-ChatGPT. Kodwa kusenzima ukwazi ukuthi kanjani, nini futhi uma i-AI izoba nomthelela omkhulu esithombeni semisebenzi. UPeretti uthi uyazwelana nalokhu.
“Izintatheli eziningi zilahlekelwa yimisebenzi futhi kuyinkinga yangempela,” kusho uPeretti. “Abantu kufanele bakhathazeke. Futhi umlando unezifundo ezibalulekile ngokuqinisekile. Okuxakayo ukuthi ukube imizamo yethu yokuzijabulisa ye-AI ibiqale ngokushesha futhi yenze kangcono, bengingaba nenzuzo eyengeziwe ukuze ngiqhubeke nokubhala ukulahlekelwa ezindabeni njengoba bengike ngenza eminyakeni edlule.”
Ekugcineni, sisathola i-AI eyengeziwe kanye nabantu abambalwa – ngisho noma i-AI ingawenzi umsebenzi wabantu, impela. I-AI izosetshenziswa ngabaphathi nabaphathi ngale ndlela, ngicabanga ukuthi: ukusiza ukuqalisa ukutshalwa kwezimali emikhiqizweni eya phambili edinga izindleko eziphansi zabasebenzi ukuyenza, ukuvimbela ukudilizwa noma ukuhoxiswa eminyangweni yabantu, kanye nokuqasha isikhathi esithe xaxa noma abasebenzi bephrojekthi.
Ayikho i-apocalypse yemisebenzi ezayo; kukhona nje uchungechunge lwabaphathi abenza izingcingo abacabanga ukuthi zizozuzisa kakhulu umugqa wabo ophansi, futhi banikeze amabhodi abo. Njengoba nje befanele – i-AI noma cha.
